This year is only 9 days old but somehow it feels like we've been living in 2025 for much longer. Is it just me?
One thing I have noticed in this 9-day-old-year is the lack of New Year's Resolutions. I feel like I just haven't heard about anyone making resolutions this year. Are we all tired of resolutions? Are we just trying to get through the year without adding more to our to-do lists?
To restart the conversation about New Year's Resolutions, here's an idea...if you respond to this email, I'll make a Resolution for you based solely on whatever pops into my head when I read your email.
Will it be good? Probably not. Will it be fun? Remains to be seen!
Anyway, that has nothing to do with today's newsletter so let's move on. Here's what I've got for you today:
A preview of a new product we're launching
Events! Including one that involves coffee if you need to jumpstart your brain
Privacy for healthcare payers
Updates on the HIPAA Security Rule
Let's dive in...
Product Update
It's time to level the playing field.
In industries like e-commerce, marketers can connect bottom-funnel actions (like purchases) directly to their ad campaigns. That connection gives ad platforms real conversion data to optimize for better ROI.
But in healthcare, bridging the gap between bottom-funnel actions and ad campaigns has always been a challenge.
Freshpaint is changing that.
We’re launching an ROI-focused product that provides healthcare marketers with full visibility from ad click to patient visit -- unlocking improved ROI like never before.
As a Freshpaint 5 subscriber, you get exclusive early access. Join our waitlist now to secure your spot and gain insider insights during our upcoming webinar, where we’ll reveal the product’s full potential.
Freshpaint LIVE at the WM Phoenix Open 🏌️♀️⛳️🏌️♂️ Kick off 2025 with our first Freshpaint LIVE event of the year! Join us on February 6, at the exclusive Nine Green Hospitality Area at TPC Scottsdale during the iconic WM Phoenix Open—the world’s best-attended golf tournament.
Experience the excitement of “The Greatest Show on Grass” while connecting with a vibrant community of healthcare marketers. Share ideas, spark inspiration, and enjoy incredible views, food and drinks, and close-up action on the course.
📅 Tuesday, February 6, 2025 ⏰ Hospitality Area Opens at 9 AM, General admission gates open at 7:30 AM 📍 Nine Green Hospitality Area, TPC Scottsdale
Don’t miss this unique chance to collaborate, connect, and have fun in sunny Scottsdale! Space is limited—reserve your spot now!
Sip, Connect, and Look Ahead: Exclusive Virtual Coffee Tasting & Roundtable Join us for a premium coffee tasting with Chef Bob—complete with a curated coffee kit delivered right to your door—and an exclusive roundtable discussion with top healthcare marketing leaders. We’ll chat about the biggest moments of 2024, fresh strategies for 2025, and what the proposed HIPAA updates could mean for your marketing game. Get your coffee kit here! ☕️ 📅 Thursday, February 13, 2025
⏰ 11:00 AM PST / 2:00 PM EST
📍 Virtual ***Register by January 30 @ 9 PM PT in order to receive your coffee kit in time for the event.
In this episode, Stewart Gandolf hosts James Corr, Head of Partnerships at Freshpaint, to dive deep into the ever-evolving landscape of HIPAA regulations, digital tracking technologies, and the risks facing healthcare marketers in 2025. James shares practical advice on how healthcare organizations can mitigate risks while maintaining marketing effectiveness, highlighting Freshpaint’s privacy-first solutions. Tune in here.
Watch Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing, Ray Mina as they explore what really counts when measuring healthcare marketing performance. Learn how to overcome tight budgets, unique industry challenges, and the complexities of staying privacy-compliant—all while driving results. Watch the webinar now to get practical tips and real-world insights.
Last week, we mentioned how one Blue Plan worked with Freshpaint to implement privacy-first marketing in just two weeks.
Well, we did it again with another payer -- a top-10 National Payer. This payer's compliance team pushed to remove all tracking tools from the marketing tech stack just weeks before the Annual Enrollment Period (AEP).
The marketing team had two options: track nothing and completely lose the efficiency and effectiveness of their advertising, or find a solution to keep the lights on.
They chose Freshpaint, and the rest, as they say, is history. The healthcare payer’s advertising stack, spanning The Trade Desk, Campaign Manager, Facebook Ads, and Pinterest Ads, was launched and validated in just three weeks.
2025 is kicking off with important updates to the HIPAA Security Rule. And while these updates were proposed under the Biden administration, cybersecurity is a bipartisan issue, so you can expect the Trump administration is enact at least some of it.
Alston & Bird breaks down all the proposed changes in a recent article. They cover what healthcare organizations need to know about the changes, including enhanced requirements for risk assessments, updated encryption standards, and stricter breach notification timelines.
These updates highlight the ongoing need for data privacy strategies that put patients first.
