Freshpaint's Head of Event Marketing, Yvette, asked me to "hype up absinthe" in the intro to this week's newsletter. Seems like an odd request, no? Have you ever had absinthe? It's...not great. Herbal, bitter, and has that "accidentally drank soap" vibe.
I'd give it like a 3/10. Would not recommend.
Anyway, let's get on with the rest of this newsle...oh, wait. I got this wrong. Yvette wasn't talking about absinthe (the alcohol). She was talking about Absinthe (the Vegas show).
My wife and I saw it a few years ago when we stopped there on the way to Palm Springs, and let me tell you: completely awesome experience. It’s wild, hilarious, and unhinged in the best way.
Okay, onto the rest of the newsletter. Here's what I've got for you:
Build your multi-channel marketing strategy
Join us for Absinthe in Vegas
Event Replay: Do more with less
Consent Management
Is Ray Wrong?
Updates to Google's Privacy Sandbox
Let's go...
Product Update: Multi-Channel Access
Spotify and Snapchat Ads are now in Early Access: giving healthcare marketers new, privacy-first ways to reach audiences beyond Meta and Google.
These channels help you build a true multi-channel strategy that connects your marketing to social and audio for broader, more compliant reach:
Spotify: Engage listeners through audio, video, and podcasts in a high-attention, context-rich environment.
Snapchat: Reach younger, highly engaged audiences with creative, visual-first formats that drive action.
Both integrate seamlessly with Freshpaint, so you can expand your reach, and keep PHI protected.
Want early access? Reach out to your Account Manager or reply to this email to join.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
We are partnering with our friends at Amsive to bring you Freshpaint LIVE in Vegas, an evening of food, drinks, and bold entertainment. Join us at Pier 17 Yacht Club for a lively reception, then experience Absinthe®, Las Vegas’s most outrageous and unforgettable show.
⏰ 8:00PM PT: Mixer at Pier 17 Yacht Club (Open to All) ⏰ 9:00PM PT: Absinthe Show & Performance (Ticketed Experience)
📍 Pier 17 Yacht Club + Absinthe Show Located at Caesar's Palace
A Note on the Experience
Absinthe® is an edgy, unfiltered Vegas show featuring jaw-dropping acrobatics and sharp, raunchy humor. If you prefer to skip the show, join us instead for the pre-show mixer at Pier 17 Yacht Club for food, drinks, and great company. (Guests must be 18 or older to attend).
Trade the conference chaos for cocktails and mezze at Zaytinya, José Andrés’ Mediterranean gem. Fresh flavors, inspired by Turkish, Greek, and Lebanese cuisines, great conversations, and a table full of healthcare marketers you actually want to talk to.
Vegas, get ready! Freshpaint is heading to HCIC. You'll hear us before you see us because Booth 301 is turning into a full-on leather stamping station. Stop by to make your own custom leather keepsake and chat about how to turn privacy into a strategic advantage that fuels performance.
You'll also catch us on stage with OU Health, OSF Healthcare, and Mediate.ly for Navigating the Future of Healthcare Advertising. A conversation you won't want to miss!
And of course, it wouldn't be a Vegas trip without a little Freshpaint fun. Don't forget to sign up for our Freshpaint LIVE events while we're in town!
With budgets tightening and regulations ramping up, healthcare marketers are under pressure to deliver real results fast. This webinar details the tactics and strategies to survive and thrive: anticipate cuts before they hit, repurpose internal talent, measure ROI in language leadership gets, break down silos, and use AI as a tool. Ready to turn constraints into an edge?
Healthcare marketers have long been stuck between a rock and a hard place. They want to run smarter campaigns with better targeting—using tactics like lookalike modeling, retargeting, audience exclusions, and custom list uploads, but have been blocked by privacy concerns and complex compliance rules. Until now.
Fresh Content: Consent Management
Let’s talk about Consent Management Platforms. You might also know them as, “that pop-up I hope covers me legally.”
A lot of healthcare marketers put way too much faith in consent management platforms (CMPs). They look good on paper: banners pop up, users make choices, preferences get stored. But most CMPs don’t actually stop data from leaving your site. Trackers, pixels, and analytics scripts can (and often do) fire before consent is even processed.
And regulators don’t care if the leak was "accidental."
The reality: CMPs record preferences. They don’t enforce them. Which means relying on them alone could land you in violation of multiple laws at once.
What real compliance looks like:
Block-by-default until consent is confirmed
Honor opt-outs and Global Privacy Control (GPC) signals everywhere
Suppress PHI at the data layer, not the browser
Work only with vendors under BAAs
Continuously audit what’s actually firing
A cookie banner isn’t a privacy strategy. It’s a neon "No Trespassing" sign above an open gate.
After years of testing, Google announced it’s retiring several Privacy Sandbox APIs. These tools were originally meant to replace third-party cookies. The company cited low adoption and developer feedback as reasons for the rollback.
Healthcare marketers were watching the Sandbox closely as the future of privacy-safe ad measurement. But with these APIs being sunset, one thing is clear: Google is putting the burden back onto advertisers. Marketers can’t rely on Google fixes to solve the cookieless future.
This is the moment to double down onfirst-party data, trusted consent frameworks, and privacy-first measurement tools that don’t depend on third-party identifiers. Kinda sounds like a company we know pretty well...coughFreshpaintcough.
.png?upscale=true&width=1120&upscale=true&name=FPLIVE%20Las%20Vegas%20-%20Wide%20-%20Details%20(5).png)
.png?upscale=true&width=520&upscale=true&name=FPLIVE%20Vegas%20DINNER-%20Details%20(1).png)
