I had a dream last night...it wasn't an inspirational one. Just a weird one.
In the dream, I found out Freshpaint was opening an office in Jacksonville and mandating all employees to move there.
To be clear: this is not happening (unless I can see the future).
But when Dream-Me asked our CEO why, he just said, "Because there's less competition there." Which...doesn't make a whole lot of sense. We're a software company. Geography isn't really a thing from a competition standpoint. And our competitors (not that we really have any) aren't bound by it either.
Anyway, if anyone's good at dream interpretation, let me know what that one means.
Here’s what I've got for you in the rest of the newsletter:
Med device experts needed!
Freshpaint's new academy
Events! Including a webinar you won't want to miss
The truth about CDPs in healthcare
HHS appoints a new AI chief
Let's dive in...
Experts Needed!
We're on a mission to better understand how medical device marketers actually do their jobs. Because let's be honest: if our product and messaging don't reflect the real world, we’re not doing our job right.
If you're in the med device space, or know someone who is, we'd love to chat. We're looking to learn more about how you think about things like direct-to-patient marketing, compliance, and where the biggest gaps are today.
Super informal. 30 minutes. We’ll send you a thank-you gift card.
Reply to this email to let me know if you're interested (or feel free to forward it to someone who might be)!
Freshpaint Academy
Freshpaint just launched a brand new academy!
Our academy will teach you the fundamentals of using Freshpaint to power compliant, effective marketing. Learn how Freshpaint can fit into your tech stack, how it protects sensitive data, and how to get the most value from your marketing tools -- safely and strategically.
State regulators, federal agencies and class action lawsuits are cracking down on the use of pixels and cookies in healthcare marketing. Even a single overlooked datapoint can trigger compliance violations — and few organizations are truly prepared. Join us and Elliot Golding, Partner at McDermott Will & Emery for a practical discussion on safeguarding your organization while preserving digital performance. Save your spot now.
Freshpaint LIVE Delaware Mixer @ MASHSMD 📅 Wednesday, May 14, 2025 ⏰ 4:30 PM 📍 Lighthouse Bar, Dewey Beach
State laws are heating up, legal risks are rising, and healthcare marketers are in the crosshairs. Join our special guests: legal experts Jen Pike and Jennifer Everett for a candid virtual chat on what’s changing and what to do about it. Sign up to join our Healthcare Marketing Community and submit your anonymous questions in advance. The Jens will tackle them live!
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this webinar, marketing leaders from Amsive, Freshpaint, and Priority Health unpack the real-world challenges, and opportunities, of navigating digital marketing in a rapidly changing healthcare privacy landscape. From how privacy regulations are reshaping healthcare marketing to building new internal alliances, this session is packed with hard-won lessons and clear steps to take control of your data strategy without sacrificing performance.
Freshpaint's Compliant Corner
Most Customer Data Platforms (CDPs) weren't built with healthcare's realities in mind. From fragmented systems and tight tech resources to strict data privacy laws, many CDPs struggle to deliver in this environment.
A few common pitfalls:
Traditional CDPs rely heavily on client-side tracking, which can unintentionally expose sensitive data.
Most CDPs assume marketing teams have the resources to engineer complex workarounds.
They weren’t designed for HIPAA, state privacy laws, or the FDA’s evolving guidance.
Healthcare organizations often need something purpose-built that provides a way to use behavioral data for marketing without risking patient privacy. That's where the healthcare-built CDP comes in.
AI is obviously The Topic in...every industry...as of late. So this bit of news definitely caught our attention: HHS Appoints New Chief AI Officer
The Department of Health and Human Services (HHS) has appointed Peter Bowman-Davis as its new Chief Artificial Intelligence Officer. This leadership change comes as HHS continues to advance its AI initiatives in healthcare.
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