The word "biweekly" has to be one of the most confusing in the English language. Does it mean every other week? Or twice a week? The official definition of biweekly is “occurring every two weeks or twice a week.” Those are two very different things.
To clear up this confusion, I’m starting a campaign to get folks in the US to start using "fortnightly" to describe something that takes place every two weeks. It’s commonly used in British English, so let’s bring it across the pond.
That has absolutely nothing to do with today’s newsletter. I just really want to make “fortnightly” happen.
In today’s newsletter, we’re covering a whole range of things for you – from access control to ADA compliance in healthcare marketing.
Let’s dive in…
Product Update
Let’s talk about access control for a second. Access control is all about monitoring and controlling who has access to your marketing tools and platforms. Marketers in most industries don’t have to think too hard about access control. They add agencies, coworkers, and contractors to tools without much thought.
That’s not the case in healthcare. You have to know who has access to your tools, AND who you’ve invited but has not accepted yet. It’s that second part that’s important because you don’t want open invitations hanging around in email inboxes for months or longer.
That’s why we just added an “Invited Teammates” view to Freshpaint’s Healthcare Privacy Platform. This gives users the ability to track pending invites for an extra layer of control and peace of mind.
Questions about this new feature? Reply to this email, or ask your Account Manager.
Rub shoulders with industry experts and join a vibrant community shaping the landscape of high-performance healthcare marketing. Sign up for updates and more info.
Today’s healthcare marketers understand the importance of putting privacy first. In doing so, they are focusing on first-party data collection, which unlocks new tactics at every step of the patient journey, all while complying with HIPAA guidelines. Join us to explore the critical role of first-party data in maintaining HIPAA compliance, controlling data sources, and preventing unauthorized sharing with third parties like Google or Meta.
With the increasing number of state and federal level privacy regulations, healthcare marketers are feeling like this moment is blocking them from doing great marketing. But savvy marketers are using this moment as a catalyst to rethink their strategies and drive positive change. Click the play button and learn how these trailblazers are redefining high-performance marketing in 2024.
Watch this insightful conversation between Ray Mina, Head of Marketing at Freshpaint, and Andrew Miller, Co-Founder of Workshop Digital, as they explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Remarketing (aka ‘retargeting’ - they’re the same thing) gets all the heat from HIPAA compliance.
But, as an advertising channel, it’s actually not risky for HIPAA compliance. The risk comes from the ad trackers that enable remarketing. The same goes for the ad trackers that enable programmatic and direct response advertising. The ads themselves aren’t the HIPAA risk. It’s the ad trackers.
The ad trackers for all of those types of advertising are risky because they collect PHI from your website visitors by default.
That doesn’t mean you have to shut off those ads right now. You just need to figure out how to govern the data that flows to those ad trackers.
We talk a lot about HIPAA compliance in healthcare marketing, but we don’t talk about Americans with Disabilities Act (ADA) compliance as much. The important part of the ADA that matters for healthcare marketers is the focus on the concept of equal access. Meaning, the user experience we provide to people in our target market must be equal for everyone.
This plays out through website accessibility, content writing, video accessibility, social media, and more.
SHSMD has a great write-up of how all of those impact ADA.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“Freshpaint felt like it was made for healthcare.” - Columbus Regional Health’s Andrew Laker
Freshpaint, 5214F Diamond Heights Blvd #3502, San Francisco, California 94131
