Believe it or not, I actually do research every week for this newsletter. This week, I went down a rabbit hole on the NBC sitcom Community.
Aside from being criminally underrated, I also learned that it’s been off the air for nearly 10 years now. Ten. Years. I suddenly feel ancient.
I wish I could say this deep dive was because Freshpaint is launching its own sitcom. Unfortunately, we don’t have the budget for six seasons and a movie.
What we are launching, though, is our own community specifically for healthcare marketers. We’re kicking off monthly virtual meetups where you can connect with peers, network, and learn from others who are navigating the same challenges.
On to the rest of the newsletter, here's what we're talking about:
New: Automatic Video Engagement Tracking
Freshpaint is visiting Dallas
Healthcare payers have their work cut out for them
What to expect from the FTC in 2025
Let's get into it...
Product Update
New Feature Alert: Automatic Video Engagement Tracking
Tracking how users engage with videos on your site just got a whole lot easier. Freshpaint now automatically tracks video engagement and sends that data where you need it—no engineering required.
This update is especially valuable for healthcare and enterprise organizations that rely on video to educate and engage their audiences. Marketing and analytics teams can now get deeper insights into content performance, while GA4 and Google Ads users can optimize campaigns with more precise engagement metrics.
With this new capability, Freshpaint ensures:
Automatic tracking. No extra dev work needed
Seamless integration with GA4, capturing key events like video_start, video_progress, and video_complete
Better campaign optimization with reliable lower-funnel engagement data
This has been one of our most requested features, and we’re excited to roll it out. It’s live now—start tracking video engagement effortlessly today! 🚀
Whether you made it to a Freshpaint LIVE event or missed out, this virtual meetup is your chance to keep the conversation going. Connect with healthcare marketing pros, share challenges, swap strategies, and stay ahead of industry trends. No travel required, just great discussions with like-minded experts.
Join us for an unforgettable evening at Knife Italian Steak, where Michelin-starred Chef John Tesar is redefining Texas dining with bold flavors, Italian influences, and a stunning atmosphere. Connect with fellow healthcare marketers over incredible food, great conversation, and a community that’s shaping the future of healthcare marketing. Sign up now!
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
Join marketing and healthcare strategy leaders as they explore the results of an insightful survey on payer marketing, shedding light on how payers are allocating budgets, implementing funnel strategies and tackling privacy challenges to drive growth and compliance in an evolving landscape. Watch the webinar here.
Freshpaint's Compliant Corner
Healthcare payers in 2025 have their work cut out for them.
Between shifting demographics, tighter budgets, and ever-evolving privacy regulations, marketing teams are facing more hurdles than ever. Patient needs are growing, financial pressure is increasing, and trust in healthcare brands is harder to maintain, especially with rising concerns over data privacy. And, of course, compliance isn’t getting any simpler.
But it’s not all bad news. Payers who prioritize privacy-first marketing, leverage first-party data, and adapt to new regulations proactively can stay ahead of the curve.
The key? Investing in strategies and technology that balance personalization with compliance.
The FTC’s leadership may be changing, but one thing isn’t: health data enforcement is here to stay.
While new leadership could bring shifts in regulatory priorities, there’s been bipartisan support for cracking down on companies that mishandle sensitive health data. Even Republican FTC Commissioners have backed enforcement actions under the Health Breach Notification Rule (HBNR), signaling that scrutiny around digital health privacy won’t be going away anytime soon.
For healthcare marketers and digital health companies, the message is clear: data privacy should remain a top priority...no matter who’s in charge.
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