Is this an investment into new talent and new technology? You bet. But more importantly, it’s an investment in expanding your ability to market your organization’s healthcare services to consumers while protecting their privacy.
We’re so glad to have you on this journey with us and we can’t wait to share many more milestones ahead. Before I get too sentimental, let’s get into some product updates, webinar announcements, and other cool stuff going on here at Freshpaint HQ.
Product Update
Healthcare organizations often work with agencies and contractors that should have limited access to the actions they take within Freshpaint and the data they have access to—especially PHI.
With Freshpaint’s Role-Based Access Control (RBAC), you decide who has access to which projects and environments and what permissions they have, ensuring your team structure aligns with your data governance strategy.
Our previous version of RBAC had two roles: Admin and User. Now, RBAC includes two new roles catered to agency partners and contractors.
Interested in trying RBAC? Just reply to this email and we’ll take it from there.
The recent AHA ruling started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven’t changed—and the stakes are higher than ever.
In this webinar, Freshpaint is joined by legal expert Jennifer Pike who has more than 10 years of experience in healthcare law. Jennifer will help us understand the four key areas of risk in healthcare privacy:
Learn about which parts of HIPAA guidance around web tracking technologies still stand
Learn why for-profit healthcare organizations need to consider FTC consumer privacy regulations
See how state-level privacy laws can be more strict than federal regulations
Understand how class action lawsuits work and why they are putting healthcare at risk
Get ready to immerse yourself in the legendary rivalry between the Red Sox and the Yankees at Fenway! Cheer on your favorite team and meet Marketing leaders at other healthcare organizations IRL and learn best practices for creating high performing campaigns in a world driven by privacy.Sign up for more info.
Embedded maps are a must if you want to improve access to care, elevate user experiences, and boost conversion rates. However, the technology behind those maps can raise questions about privacy. Watch and learn the importance of maps in the patient experience and how to deliver it without compromising privacy.
Check out the rest of our on-demand webinars and in-person events on theFreshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
The healthcare privacy rulebook is evolving faster every day, and it’s impacting the entire healthcare ecosystem—not just hospitals and providers. We have an ambitious plan to help every healthcare organization unlock high-performance marketing while protecting patient privacy. But new plans require new resources.
Our co-founder and CEO Steve Fitzsimmons explained our vision to modernize healthcare and how our new funding will help us achieve it. Check out his article here: What Our $30M Series B Means For Healthcare.
Industry News
Look, Mom, we’re in the news today! STAT covered the story behind our new series B funding and how we’re aiming to ease healthcare providers’ regulatory burdens.Check out the full article here.
Speaking of data privacy, we’ve stressed how the AHA ruling isn’t an excuse for healthcare organizations to throw caution to the wind. But we’re not the only ones who share that sentiment. The Polsinelli law firm recently shared a reminder that this narrow ruling shouldn’t diminish due diligence around the protection of sensitive information.
“The ruling does not address similar state law requirements, or the requirements of other federal law, such as the Video Privacy Protection Act or wiretapping statutes.” they wrote. “State Attorneys General and plaintiff class action lawyers, coupled with further efforts by HHS, the Federal Trade Commission and potentially other state and federal regulatory agencies, will continue to make this a priority area for compliance.”
To stay up to date on the AHA lawsuit (and the rest of the healthcare privacy world), make sure you bookmark our Healthcare Privacy Hub.
