I hope you brought your Spanish-English dictionary to work today because the entirety of this email, after this sentence, will be written in Spanish.
¿Por qué?
I'm just kidding. Considering I haven’t taken a Spanish class since 7th grade, I wouldn’t be able to write much of this email if I had to do it in Spanish. But, I could ask you, “¿Dónde está la biblioteca?”.
Despite my 7th grade Spanish teacher, Ms. Adams, drilling that phrase into my head, asking people where the library is in Spanish never seems to come up in everyday conversation. Sad.
ANYWAY.
Spanish does have a place in today’s email. You’ll find out why below. So let’s dive in…
Product Update
Like many of Google’s products, Google Translate has a privacy problem. It collects too much data about the website visitors who interact with it. That can be risky for compliance with HIPAA, FTC requirements, and state-level privacy laws.
Despite these privacy concerns, Google Translate offers a valuable service for healthcare websites. It enables anyone to access and navigate healthcare websites in their own language, ensuring they can find the care they need.
This service is crucial, which is why healthcare websites often continue to use Google Translate, as the benefits often outweigh the risks.
But, with Freshpaint’s newest feature, Privacy-First Translation, healthcare organizations no longer need to make that tradeoff. Freshpaint offers a robust, privacy-first translation solution on our BAA-supported platform, replacing Google Translate. Deliver healthcare information in your patients' preferred language while ensuring top privacy standards.
Freshpaint LIVE is all about bringing healthcare marketing leaders together to share insights, connect, and learn – all without a sales pitch in sight. You’ll have the chance to engage with peers, exchange ideas on creating high-performance campaigns, and enjoy the The Office, an intimate speakeasy located below The Aviary.
Join healthcare digital marketing expert Glenn Elliott from Hackensack Meridian Health and Freshpaint’s VP of Marketing Ray Mina and learn why a privacy-first approach is crucial, learn how to identify key performance metrics, and get insights into the future of healthcare marketing analytics. Save your spot.
Location: The Progress Date & Time: Thu, Sep. 19 @ 6:30PM
Join us at The Progress in San Francisco on September 19. We'll bring together healthcare and marketing heavy hitters to network, share insights, and discuss the evolving landscape of healthcare privacy with you. Sales pitch? Not happening. A delicious award winning meal with a chance to connect with your peers? Absolutely. This is an evening you won’t want to miss at one of SF’s most celebrated restaurants! Sign up for more info.
Join us and our friends at Phase2 for a night of networking, learning, and a little friendly golf competition at Topgolf! Engage with industry peers, explore strategies for high-performance campaigns, and enjoy a relaxed atmosphere with food, drinks, and a hole-in-one networking experience. Whether you're a seasoned golfer or a first-timer, this event offers the perfect mix of valuable industry insights and fun without the pressure of a sales presentation! Sign up for more info.
Freshpaint LIVE is headed back to LA! Get ready to take networking to the next level in style. Join us at an LA Rams game in a private cabana—a front-row experience unlike any other. Whether you’re strategizing new ideas, sharing tips on privacy-first marketing, or just soaking in the action, you’ll be in great company. This is your chance to connect with like-minded pros and learn how they’re balancing the need for personalization with the demand for privacy in healthcare marketing. Sign up for more info.
On June 20, 2024, a federal judge ruled that an IP address and a visit to a specific webpage do not constitute protected health information (PHI), sparking speculation about the future of healthcare privacy. However, most risks remain unchanged, and the stakes are higher than ever. In this on-demand webinar, a healthcare law expert will explain the four key risk areas in healthcare privacy.
Embedded maps are a must if you want to improve access to care, elevate user experiences, and boost conversion rates. However, the technology behind those maps can raise questions about privacy. Watch and learn the importance of maps in the patient experience and how to deliver it without compromising privacy.
Check out the rest of our on-demand webinars and in-person events on theFreshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Healthcare marketing can’t function without data, but this same data can lead to HIPAA violations, FTC enforcement, and class action lawsuits.
That puts healthcare marketers between a rock and a hard place. Navigating out of that spot requires a privacy-first approach, which we've covered in this newsletter many times.
But, let's take a step back even further. To really understand the importance of privacy-first marketing, you have to get back to basics and understand why healthcare marketing needs data in the first place.
That foundational understanding will also help you explain the value of data to colleagues in your organization. That way, you'll never have to face the terrifying question, "Why can't we just shut off all data collection?"
To help with that foundational understanding, we wrote THE eBook on digital advertising in healthcare marketing.
A recent court case, Cooper v. Mount Sinai Health System, has once again stirred up concerns about how healthcare providers use online marketing tools like cookies and pixels.
Lately, there’s been a trend where people are suing healthcare organzations, claiming that using these tools is like wiretapping, which violates old laws that weren’t designed for the internet.
Normally, these claims don’t hold up because websites can’t “intercept” their own communications with users. But in this case, the court took a different approach.
They said that if a healthcare provider uses these tracking tools to share patient health information with a third-party, it could actually be a violation of HIPAA.
Bonus news! Earlier this week, Freshpaint was recognized in Inc. Magazine's list of fastest-growing companies in the U.S. This is reinforcement that our privacy-first approach to healthcare marketing is having a big impact!
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