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Hey there!

Question for you: What's the toughest challenge your team has to solve in the next 12 months?

At a recent Freshpaint House Call event, we asked a room full of healthcare marketers that exact question.

We got dozens of answers. Some were one word ("Attribution"). Some were basically full strategy docs (respect).

But a few themes kept showing up. So...I really want to hear from more of you:

What's the toughest challenge your team has to solve in the next 12 months?

Proving marketing ROI

Staying compliant without losing the ability to market

Growing patient volume without overspending

Getting more from media spend

Building a data foundation you can trust

Click your answer, and I'll share the results next week.

In the meantime, here's what I've got for you this week:

How to Vet a Platform Partner
Ask Freshpaint AI (Almost) Anything
The Growth Clinic in NYC
Fresh jobs if you're looking for a new gig

Dive in...

Fresh Content: How to Vet a Platform Partner

Every vendor looks great in a demo. (Yes, I'm aware of the irony of saying that.)

Our CPTO, Tom Spiegelman, broke down what he'd actually focus on when evaluating a healthcare marketing platform. Two points stood out to me:

Ask about data loss, not just data. Once you move off native ad platform tracking, some signal loss is inevitable. The real question is how much. If you spend $350K a month and lose 10% of your conversion signal, you're training Google's and Meta's bidding on bad info. If you lose 1-2%, the compounding works in your favor.

See the whole path of an event. Even good tracking drifts over time. A site update or a new ad platform requirement can quietly break things. For example, if Google Ads stops receiving the value property on a conversion event, your dashboards may look fine while bidding gets worse underneath. The best platforms let you trace an event from what was captured, to what was hashed or suppressed, to what actually landed in the ad platform. Ask vendors to show you that live in the demo.

Tom covers three more, plus five questions to ask any vendor: What to Look for in a Healthcare Marketing Platform Partner

Product Update: Freshpaint AI

You've got questions about your data. Freshpaint AI now has more answers.

It can now pull from more of what's already in your Freshpaint account, including Web Tracker Monitoring, Consent Manager, and channel-level performance and spend recommendations.

Here's what you can ask:

Web Tracker Monitoring: "Which trackers don't have a BAA?" "What's new this week?" Catch a risky tracker before it turns into a compliance incident, or cuts off ad data your campaigns depend on.
Consent Manager: Check your consent rate, see if your config changed, or find which destinations aren't getting full consent.
Recommendations: Prepping for an agency check-in or a leadership meeting? Ask Freshpaint AI to build the report showing how your spend and performance are actually doing across Google, Meta, and Bing.
Help docs: Freshpaint AI can now read our documentation too. Wondering which destinations you can add to Audiences? Stuck on a setup question? Ask before you go digging (or open a ticket).

But the best part? Freshpaint AI is included with your existing plan. No add-on, no extra charge.

Want to learn more? Log in to ask Freshpaint AI about itself (seriously), read the help docs, or reach out to your AM.

Fresh Events: The Growth Clinic

Healthcare marketing is getting harder to measure and harder to grow. Let’s work through what’s next, together.

The Growth Clinic is a hands-on workshop built for healthcare marketers who are trying to improve results without compromising patient privacy. We’ll work through how teams can get a clearer view of what is working, connect marketing activity to outcomes that matter and make more confident decisions about audiences, campaigns and budget.

The Growth Clinic: NYC

Thursday, October 15

Workshop 2:30PM - 6PM, Dinner 6:30PM

The Trade Desk Offices, Grace Building

1114 6th Avenue 26th Floor, New York, NY

Request Your Invite

Fresh Healthcare Marketing Jobs

Jobs from the industry for anyone searching for their next gig!

Marketing Manager, Advent Health
Senior Manager, Marketing Operations, Talkiatry
VP, Marketing and Practice Integrations, ICON Dental Partners
Marketing Technology Lead, Arkansas Children's

Want to see even more Healthcare Marketing job listings? Check out our job board in the community (don't have an account yet? Click here to make one).

Hiring and want to feature your job here? Just reply to this email!

That's all for this week. Catch you next time!

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