Hi there,

If you’re unaware, the author of this newsletter is an older millennial. So when someone mentions TikTok, my first thought is the classic Ke$ha song, not the social media platform. That bit of context will matter later in this newsletter.

Anyway, what do we have this week? ANOTHER new product release, a host of events you won’t want to miss (or replay), a collaborative article we wrote with Becker’s Hospital Review, and the latest web tracker lawsuit.

Let’s get to it…

Product Update

If it seems like we have a new product release every week, there’s a simple reason for that. It’s because lately, we’ve had a new product release every week. Our product team is full steam ahead; they’ve got their foot on the gas; what other cliches can we write here?

Cliches aside, this week’s release is a big one. It’s called Web Tracker Monitoring. It’s designed to solve two steps in the Privacy-First Framework: audit and monitor. Web Tracker Monitoring scans your entire website to find web trackers that might be collecting PHI. When it finds risky trackers, it proactively alerts you about them. 

This approach helps you stay compliant today and in the future.

Upcoming Events

Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA

Webinar TODAY: December 7, 2023 @ 10 AM PT / 1 PM ET

Workshop Digital and Freshpaint will explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.

Event Replay

Unlocking HIPAA-Compliant Performance Marketing

On-Demand Webinar

If you missed our webinar showcasing our new Healthcare Privacy Platform, catch up at the link above.

SHSMD Webinar: Marketing in a HIPAA World Balancing Promotion of Care with Patient Privacy

On-Demand Webinar

Watch and learn insights and strategies on mastering healthcare marketing in today's digital landscape and how you can effectively execute your mission without compromising patient privacy.

Freshpaint's Compliant Corner

Our friends at Becker’s Hospital Review recently asked us if we had anything to say about healthcare marketing right now. 

Our answer? Of course! We have lots to say. You can’t ask us a question that open-ended and not expect a thorough response. So we teamed up with them to explain how web trackers are risky for HIPAA compliance and why a privacy-first approach to marketing will help keep healthcare orgs compliant.

Read the story here: From tracking to trust: The privacy-first revolution in healthcare marketing

Industry News

BCBS was recently hit with a lawsuit over TikTok. Turns out they had been listening to the classic Ke$ha song too much and people were sick of it. 

Oh wait, no, they were sued over the other TikTok. The social media platform. The lawsuit had nothing to do with our favorite popstar from the 2000s and everything to do with web trackers – specifically TikTok’s web tracker that was monitoring website visitor activity. 

It’s a good reminder that the risk of web trackers on healthcare websites is not limited to just Google and Facebook’s trackers. The risk is for all web trackers that collect PHI.

Get the full scoop here: BCBS Association sued over alleged disclosure of federal employee data to TikTok

That’s all for this week!

Loving our newsletter? Connect with our team and continue the discussion on how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines. You can book a meeting with our team here.