I have (potentially) bad news: National Ice Cream Day was this past Sunday. If you're just learning this now, I'm sorry you missed it. Truly.
But I also have very good news: July is National Ice Cream Month. Yeah...an entire month dedicated to everyone's favorite summer treat, officially designated by President Ronald Reagan in 1984.
Yes, 1984. Which means we've been living with 41 years of federally endorsed ice cream celebrations...and somehow Big Ice Cream still hasn’t figured out how to promote it better. You'd think Ben and Jerry would’ve gotten the word out by now.
Anyway, while I can't give you a scoop through the screen, I am giving you an order to take your family out for ice cream before the end of the month.
On to today's newsletter, here's what I've got for you:
A fresh coat of paint
Hang out with us at a Dodgers game!
The Supersonic Healthcare Marketing Strategist
AI (mostly)
Let's dive in...
Product Update: Fresh Paint for Freshpaint
Big things are coming to your Freshpaint dashboard. Starting August 5, we’re rolling out a new and improved navigation experience.
Here’s what to expect:
A modern look and feel that aligns with the rest of our design system
Smarter navigation with drop-down categories that make it easier to find what you need
A more intuitive integration setup process so you can get started faster
A taxonomy that matches how healthcare orgs actually work, with clearer alignment to marketing and compliance use cases
Whether you're launching a new campaign, setting up a new destination, or just trying to find what you need, this update is designed to save you time and make your workflows smoother.
📅 August 6-8, 2025 📍 Gaylord Rockies Resort & Convention Center
Freshpaint is heading to the Dykema 2025 DSO Conference! Come find us at booth 11A and let’s chat about how DSOs can track the full patient journey without the compliance headaches. We’re also hosting a small lunch on Thursday, August 7 on property at the Gaylord Rockies. It’s a chance to step away from the conference chaos and chat with other folks in the DSO space. Request a spot now!
Today’s privacy-first landscape is changing how urgent care marketers drive growth. Disconnected data and rising ad costs make it harder than ever to convert clicks into patients. We’ll show you how leading urgent care groups are solving these challenges—and how you can, too. Save your seat.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
We’re capping off Day 2 at MedDev 2025 with good drinks, great views, and even better company. Swing by Dockside 1953 at the Bahia Resort on August 7 for a laid-back night of networking with fellow MedTech marketers and innovators. Bonus: You don’t need to be a MedDev 2025 attendee to join us—everyone’s welcome! Save your seat now.
Experience the energy of a classic Dodgers vs. Padres matchup from a private luxury suite, surrounded by panoramic views, ballpark bites, and some of the brightest minds in healthcare marketing. This exclusive evening is your chance to connect with industry peers, talk shop, and soak in the LA summer vibes all while enjoying America’s favorite pastime. Save your seat.
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: The Supersonic Marketer
After 12 years in healthcare marketing at Johns Hopkins, Azmina Rahamanji still has to explain to her own mom what she does. In this episode of People of Healthcare Marketing, Azmina shares what she really does -- from managing personalities to translating triple-organ transplants into patient-friendly language.
She opens up about the invisible labor of building trust, how “just listen to me” should be a job title, and the deeply human moments that make it all worth it (including one story about a liver transplant between two moms that will stay with you).
If you’ve ever wondered what it’s like to run a marathon in ankle weights while storytelling for science, this one’s for you.
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