The FDA just released their list of Halloween safety tips. I love these kinds of lists because they always start helpful, but then they clearly run out of ideas and just start throwing extras onto the list.
The list has the essentials, like “Wear reflective costumes” and “Don’t eat unwrapped candy.” Then, just when you think it’s all covered, they throw in, “Oh, and if you're at a Halloween party, ask if the juice is pasteurized.”
It's not that it's bad advice. It just seems so random.
Is this a common thing at Halloween parties? Is unpasteurized juice a Halloween staple somewhere? Perhaps there’s a West Coast trend of unpasteurized “witch’s brew” that we’re missing out on back east?
I have to know. So if you're throwing an unpasteurized juice party this Halloween, reply to this email and let me know.
Anyway, let's get into today's newsletter. Here's what we've got for you:
We're unlocking CAC for healthcare organizations.
Freshpaint will be at HCIC!
The story of one healthcare org overcoming a $300 CPL
News to know: class action lawsuits and a privacy partnership
Read on...
Product Update
Unlocking Customer Acquisition Cost (CAC) is the path to marketing greatness. In most industries, CAC is easy to access and easy to calculate. In healthcare, it's not. But once you do unlock it, you can:
Optimize campaigns by tracking whether appointments actually happened and the revenue they generated, ensuring your ad spend is maximized.
Accurately measure the ROI of your ad spend and seamlessly connect ad campaign data to patient records for a complete view of your marketing performance.
Gain an edge when it’s time to request more budget, backed by data-driven results.
That's why Freshpaint is partnering with a select group of customers to unlock CAC through a new approach. We’re already receiving data from some customers and creating dashboards to bring these insights to life. This isn’t just an idea—it’s happening now.
Want to be part of it?Join our waitlist today—space is limited and we’ve already seen strong interest! Don’t miss your chance to be among the first to benefit from this opportunity.
Freshpaint is Headed to Austin for HCIC
Freshpaint LIVE is headed back to Austin next month for HCIC!
Join Freshpaint at HCIC in Austin for two exclusive opportunities to connect with healthcare marketers. On Monday, Nov. 11 at 7:30 PM, kick off the conference with a casual mixer at the JW Marriott Lobby Bar, where you can grab a drink and chat about industry trends in a relaxed setting. Then, on Tuesday, Nov. 12 at 7:00 PM, escape the conference hustle for an upscale dinner at Dean’s Steakhouse. Enjoy premium steaks and meaningful conversations with peers—no sales talk, just genuine connections and insights on the latest in healthcare marketing.
Ready to close out the year with a slam dunk? Join us for Freshpaint LIVE in Miami on Wednesday, Dec. 4, 2024 at 7:00 PM as we watch the Heat take on the Lakers! Connect with healthcare marketing leaders for an evening of full-court insights on everything from full-funnel strategies to navigating the latest in privacy and compliance. This is a no-pressure, no-sales environment focused on real conversations and solid connections. Come for the game, stay for the game-changing ideas! Score your spot – click here to sign up.
We've been talking about Cost-Per-Lead (CPL) spikes for months now.
Healthcare organizations often see these spikes—anywhere from 70% to 2400%—when they stop using tracking tools to optimize ad campaigns.
Let’s look at real numbers. Say your CPL with tracking tools is $12, meaning each lead costs $12. Not all leads become patients; typically, about 20% convert. This puts your Patient Acquisition Cost with tracking tools at around $60.
Now, remove those tracking tools. Let’s say your CPL spikes by 500%, landing at $72 per lead. Your Patient Acquisition Cost would then jump to $360—an unsustainable $300 increase per patient.
This isn’t hypothetical. Allergy Partners, the largest allergy and asthma healthcare provider in the U.S., experienced this exact issue. Without tracking tools, their CPL was $300. But after implementing Freshpaint, their CPL dropped to $12 overnight.
As the VP of Marketing at Allergy Partners put it: “Google Ads did a terrific job of optimizing itself because it now had data to work with. It’s now incentivized to send us the right type of traffic that actually converts.”
1) Lawsuits Accuse LinkedIn of Tracking Users' Health Info
Three healthcare organizations are part of a class action lawsuit against LinkedIn prompted by the data collection practices of the LinkedIn Insights Tag. The lawsuit claims that LinkedIn is "intercepting" users' sensitive information related to appointments booked.
2) FCC Announces Partnership With California Privacy Protection Agency
The FCC’s Privacy and Data Protection Task Force has partnered with the California Privacy Protection Agency (CPPA) to strengthen consumer data protection. This partnership enables resource sharing, coordinated enforcement, and joint efforts to address privacy violations and cybersecurity. This expands the FCC’s state partnerships, likely leading to increased enforcement in California.
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