This newsletter, the Freshpaint 5, is officially one year old. It's fun looking back at that first newsletter. There was less personality; it was more straightforward but still as helpful as possible.
I'm glad we've learned to let our personality shine a little bit. But take a look at the blog post we featured in that first newsletter. It's about web trackers that could jeopardize your website’s HIPAA compliance...and, a year later, it's still one of our most-widely read articles.
Goes to show that being helpful never goes out of style. Should we update that post with the latest and riskiest web trackers? Hit 'reply' to let me know.
Anyway, enough strolling down memory lane, let's get on with today's newsletter.
Product Update
🚨 Integration Alert 🚨
Freshpaint has worked with some of the biggest names in healthcare to integrate with Google Campaign Manager 360 (CM360), allowing them to track both view-through AND click-through conversions.
Together, those two conversion options help you understand the complete impact of your ads on your entire marketing funnel, capturing both bottom of the marketing funnel interactions and top of the funnel influences.
Best of all? By enabling CM360 through Freshpaint, you can prevent your ad platforms from receiving the sensitive data that could lead to HIPAA violations and worse.
Freshpaint is bringing healthcare marketing leaders together like never before. Whether it’s over a delicious dinner, a custom espresso, or a cocktail with a view, we want to connect with you IRL at SHSMD 2024.
Get ready to take networking to the Join Freshpaint for a Michelin-star experience at one of Denver’s finest restaurants, Guard and Grace. This is your chance to connect with top healthcare marketing leaders over a fabulous meal and share ideas in a relaxed, high-end setting. This is more than just dinner – it’s a unique chance to build relationships with thought leaders who are shaping the future of healthcare marketing. And to make things easy, Freshpaint is even covering the cost of your Uber to get you there! Sign up for more info.
Location: Peaks 27th Floor Lounge Hyatt Regency at the Colorado Convention Center
Cap off your SHSMD experience in style at the Freshpaint LIVE Mixer at Peaks Lounge. Located on the 27th floor, this chic spot offers sweeping views of the Denver skyline and the Rockies, making it the perfect backdrop to meet the healthcare marketing community face-to-face, exchange ideas, and build lasting relationships. Whether you're continuing a conversation from earlier in the conference or making new connections, this is an event you won’t want to miss. Save your spot.
On June 20, 2024, a federal judge ruled that an IP address and a visit to a specific webpage do not constitute protected health information (PHI), sparking speculation about the future of healthcare privacy. However, most risks remain unchanged, and the stakes are higher than ever. In this on-demand webinar, a healthcare law expert will explain the four key risk areas in healthcare privacy.
Embedded maps are a must if you want to improve access to care, elevate user experiences, and boost conversion rates. However, the technology behind those maps can raise questions about privacy. Watch and learn the importance of maps in the patient experience and how to deliver it without compromising privacy.
Check out the rest of our on-demand webinars and in-person events on theFreshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Speaking of the FTC...oh, wait, we haven't introduced them in this newsletter yet...okay scroll down and read the news and then come back to this section...
Anyway, the FTC. They've spent the past year cracking down on healthcare companies for sloppy data-handling practices. And the question everyone always wants to know is, "why does the FTC have power over healthcare organiations?"
The short answer is that the FTC is responsible for protecting data privacy for all consumers, regardless of industry. But in healthcare, it comes down to two pieces of legislation:
The FTC Act - prohibits companies from engaging in unfair acts or practices with data.
The Health Breach Notification Rule (HBNR) - requires vendors of personal health records, related entities, and third-party service providers to notify consumers, the FTC, and potentially the media if there’s a data breach involving unsecured health information.
A not-so-fun-fact about HBNR: The term “breach” might remind you of cyberattacks or employee negligence. But the HBNR also covers the unauthorized transfer of data to third-party platforms like Google and Meta.
That headline is quite a mouthful. But this report is timely as lawmakers are considering new regulations to protect consumer privacy.
Here's the need-to-knows from the report: Social media and video streaming companies collect and monetize vast amounts of personal data, generating billions annually.
These practices pose significant privacy risks, threaten freedoms, and can potentially lead to significant consumer harm. The lack of protection for kids and teens is particularly concerning, and the findings are timely as lawmakers consider new regulations to curb abusive data practices.
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