My wife and I are hosting Thanksgiving next week. We do it every year. I love it because I love cooking and entertaining. One of my goals each year is to find a way to elevate an otherwise largely ignored side dish. The idea is to turn something boring into something delicious.
Last year, I found this recipe for roasted Brussels sprouts, which fit the bill. It turned out to be a hit, with multiple people requesting it again this year.
So I'm making that, of course, but I'm stumped on another elevated side dish. Anyone have a great recipe for cranberry sauce? Or green beans? Or anything else? Hit reply and let me know! I'll feature my favorites in a special pre-Thanksgiving newsletter next week.
Anyway, I should shift to healthcare marketing in this newsletter before my boss, Ray, notices that I'm researching Thanksgiving recipes instead of working.
Reminder: I'm looking to understand how healthcare organizations are thinking about data privacy under a Trump presidency. If you have 60 seconds to give me your thoughts, click here to take a survey.
(P.S. The survey is completely anonymous)
On to the newsletter. Here's what I've got for you this week:
A brand new product: Freshpaint Video
Freshpaint is bringing the heat to Miami
New data from our healthcare payer survey
HHS cybersecurity news
Read on...
Product Update
đ¨ New Product Alert đ¨
Embedding video content on your website is an easy, effective way to educate visitors about conditions, treatments, and programs your healthcare organization has to offer.
If youâre reading this, thereâs a good chance youâre considering YouTube, Vimeo, or Wistia to host those videosâor maybe you already do. But relying on those platforms can leave you vulnerable to privacy violations, thanks to how they handle sensitive data (hint: theyâre really bad at it).
Thatâs why we built Freshpaint Video: a secure video hosting and embedding solution built specifically for healthcare organizations to protect patient privacy and comply with privacy regulations like HIPAAâ .
Ready to close out the year with a slam dunk? Join us for Freshpaint LIVE as the Miami Heat face off against the LA Lakers! This is your shot to connect with fellow healthcare marketing pros in an exclusive, all-access setting. We'll be talking full-funnel marketing, privacy, and compliance strategies while enjoying all the action on the court. Click here to sign up.
We recently conducted a survey of healthcare payers and how they view privacy. We'll release the full report in a few weeks, but one thing really stuck out: 44% of healthcare payers are unaware of the privacy risks associated with digital advertising tools.
This lack of awareness can lead to significant consequences -- fines, lawsuits, and more.
So what's the risk of using these tools?
PHI encompasses any information related to an individual's health status combined with personal identifiers. Digital advertising tools often collect such data via web trackers, potentially resulting in unauthorized sharing of PHI. To mitigate these risks, healthcare organizations should:
Understand PHI: Recognize what constitutes PHI and how it can be inadvertently shared through digital channels.
Evaluate Advertising Tools: Assess the data collection practices of digital advertising platforms to ensure compliance with privacy regulations.
Implement Safeguards: Adopt technologies and practices that protect PHI while maintaining effective marketing strategies.
By proactively addressing these areas, healthcare organizations can better protect patient privacy and avoid regulatory penalties.
HHS is struggling with cybersecurity, according to a recent Government Accountability Office (GAO) report. The GAO highlights that HHS has not fully implemented several recommended policies, including:
Tracking Ransomware-Specific Practices: HHS lacks mechanisms to monitor the healthcare sector's adoption of ransomware-specific cybersecurity measures.
Assessing IoT and Operational Technology Risks: The department has not conducted comprehensive assessments of risks associated with Internet of Things (IoT) devices and operational technologies within healthcare settings.
Evaluating Support Tools: There is an absence of evaluations regarding the effectiveness of HHS's support tools, such as guidance documents, training programs, and threat briefings.
Given that policy experts anticipate healthcare cybersecurity will remain a priority under a second Trump administration, as highlighted in last week's article, it's reasonable to expect HHS to improve its approach to cybersecurity and privacy laws quickly.
