Hey there,

I found the next tech story turned Netflix miniseries. It’s got burner phones, fake names, secret email accounts, and corporate sabotage...

This week, an affidavit revealed that a Rippling employee allegedly spent months spying for Deel. The spy was feeding Deel confidential documents, tracking internal meetings, and even getting paid in crypto. The whole thing reads like a startup thriller. I’m calling it now: this is getting the WeCrashed or The Dropout treatment.

Seriously, read the full story from TechCrunch. It's wild.

While that saga plays out in HR tech, here’s what we’re digging into this week:

• NEW: Destination monitoring
• Upcoming events
• A breakdown of compliance risks for payers
• A big CCPA settlement (and how it affects healthcare)

Let's get into it...

Product Update

🚨 Say Hello to Destination Monitoring 🚨

This new Freshpaint feature gives you real-time visibility into how your data flows to ad platforms, DSPs, analytics tools, and more. No more guessing, no more waiting for support tickets.

Here’s what’s new:

• Refreshed UI across the nav bar, Destinations page, and configuration views

• Destination performance metrics are now visible

• New filters to view data by destination type, DSP, direct response ad, and data activation
• The new Destination Catalog makes it easy to see what you’re using, and what else is available

In short, this new feature gives you clearer visibility, easier management, and faster troubleshooting for all your destinations.

The rollout began this week and will reach all customers soon.

Upcoming Events

Event Replay 

Unlock Improved ROI With Full Visibility From Ad Click to Patient Visit

On-Demand Webinar 
In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.

The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy

On-Demand Webinar

Join marketing and healthcare strategy leaders as they explore the results of an insightful survey on payer marketing, shedding light on how payers are allocating budgets, implementing funnel strategies and tackling privacy challenges to drive growth and compliance in an evolving landscape. Watch the webinar here.

Freshpaint's Compliant Corner

Healthcare payers are facing an impossible tradeoff: protect member privacy by removing tracking tools, or keep them and risk lawsuits, fines, and breaches. When Kaiser Permanente disclosed a breach affecting 13.4 million members, caused by third-party trackers, it made the risk real for everyone.

Since then, lawsuits have piled up against Blue Cross MA, HealthPartners, VSP, and others over the use of tools like Meta Pixel and Google Analytics. In response, many organizations are pulling pixels altogether, and watching Cost Per Lead jump by 70% or more.

But there’s a better path forward. A Privacy-First Framework gives marketers the tools to stay compliant and effective. With Freshpaint's Privacy-First approach, healthcare organizations are able to cut CAC by 8x or drop CPL from $300 to $12.

Read the full post: How Payers Can Balance HIPAA Compliance and Marketing Performance

Industry News

We've been talking about the compliance risks of state-level privacy laws for a while. But, those risks just got a lot more real.

The California Privacy Protection Agency (CPPA) hit Honda with a $630,000 settlement over how it handled online tracking and personal data.

Why does it matter for healthcare marketers? This case had nothing to do with HIPAA, but everything to do with pixels, cookies, and unclear opt-outs. Regulators found Honda wasn’t honoring “Do Not Sell/Share” requests and failed to provide proper disclosures.

This should be a wake-up call. HIPAA isn’t your only marketing compliance concern. State laws apply, too...especially for patient acquisition campaigns and digital ad tracking.

Get the scoop here: Honda Settles With CPPA Over Privacy Violations

Thanks for reading, see you next week! 

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