I tried a little experiment this week...I asked ChatGPT to help me write part of this newsletter. The plan was simple: have it dig up some fresh healthcare news that would be useful for you all. Easy, right?
Wellllll....turns out AI isn't quite ready to moonlight as a healthcare marketing reporter. What I got back was a couple of random product press releases and a very lukewarm article about AI in marketing. (Not exactly newsletter material.)
So lesson learned: this thing still works best when a real human (hi, that's me) is behind the keyboard. Don’t worry, I'm not outsourcing the Freshpaint 5 anytime soon.
Anyway, here's what I actually found for you this week:
LinkedIn cAPI + GTM
Yacht Dinner in Chicago...I'm on a boat!
The HIPAAcalypse
Pixel litigation and more
Let's dive in...
Product Update: LinkedIn cAPI + GTM
We've updated the LinkedIn cAPI GTM Template so you can now send along extra event properties -- like email, amount, or anything else you need -- without workarounds. This makes it much simpler to capture the full context of your conversions.
We also tightened up the migration process. If you're moving from native LinkedIn tags in GTM, those now map directly to Freshpaint's LinkedIn cAPI tags, instead of defaulting to LinkedIn Ads tags. (And if you prefer to stay on LinkedIn Ads, you can still switch the destination type after migration.)
Finally, we refreshed our documentation to clarify how to set the conversion_id. The short version:
If you're using GTM, set it directly in GTM.
If you're using Autotrack, set it with a Transformation.
This update will be especially helpful for anyone who needs to pass properties like email into LinkedIn cAPI events through GTM.
Healthcare marketing in 2025 is no joke. Tight budgets, rising expectations, and shifting tools. Join Alan Shoebridgewith Providence and Suzanne Bharati Hendery with Renown Health for fresh strategies, smart shortcuts, and a few bold ideas you won’t want to miss. Register now!
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Lake Michigan Dinner Cruise Aboard the Chicago Elite
📅 Wednesday, September 17, 2025
⏰ 6:00 PM CT
📍 Departing Promptly at 6:30PM CT from Navy Pier
Chicago sets sail with a private yacht dinner on Lake Michigan. Connect with fellow marketers over skyline views, curated food, and genuine conversation. This is more than a meal, it’s an unforgettable night on the water with fellow healthcare marketers. RSVP now.
Wind down after the SHSMD sessions with drinks and networking at the Rathskeller Speakeasy. This hidden Dallas gem is the perfect spot to swap stories, share strategies, and connect with other healthcare marketing professionals. Bonus: You don’t need to be a SHSMD attendee to join us. Everyone is welcome! Sign me up!
Gather around the table at SER Steak + Spirits for a night of good food, great views, and even better company. Connect with SHSMD peers in healthcare marketing for meaningful conversations and fresh perspectives. Bonus: You don’t need to be a SHSMD attendee to join us. Everyone is welcome! Save your seat now.
On-Demand Webinar Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results. In this on-demand webinar, see how Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. You’ll learn how smarter, data-driven targeting can cut campaign costs, reach at-risk members across channels, and turn privacy into a performance advantage.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: Privacy-Powered Marketing
They called it the "HIPAAcalypse." (By the way...I really love that word. It's so creative.) Starting in 2022, lawsuits, fines, and new guidance reshaped what counts as PHI and left many healthcare marketing teams flying blind.
Some organizations shut everything off, convinced that compliance and growth couldn't coexist. But Priority Health took a different path. After disabling all trackers overnight, they worked with their agency, Amsive, and Freshpaint to build a privacy-first data foundation. One that satisfies Legal and Compliance while restoring the ability to measure and optimize campaigns.
The result: Priority can finally see performance data again, and they're using it to rebuild benchmarks and improve marketing ROI. They're not alone -- a behavioral health provider cut CPL by 70%, and a specialty hospital dropped CPC by 50% after adopting the same approach.
The takeaway? Privacy and performance aren’t mutually exclusive.
