Here's a wild fact: Monday's solar eclipse will be the last total solar eclipse in the US until 2044, which is 20 years away. 20 years! Where will you be in 20 years? Hopefully not still fighting with Google for ownership over your data...but you never know.
I'm heading to Texas to catch totality of the eclipse, which I've never experienced before, but I've heard it's truly mind blowing. Apparently during totality the temperature drops by about 10 degrees, birds and insects go silent, and nocturnal animals start to wake up.
Mother nature is wild.
Anyway, let's get into this week's newsletter...
Product Update
🚨New integration alert!🚨
We just launched a new HIPAA mode integration with Basis, a digital ad platform that automates and optimizes online advertising efforts and offers tools for multi-channel campaign management.
And just like our other ad platform integrations, we built this as a custom server-side integration, meaning you can govern the flow of PHI to it.
Virtual: 5 Episodes We're right in the middle of Freshpaint's Healthcare Marketing Privacy Webinar Series! Three episodes are available on-demand, with two to go. Dive into each episode packed with tips and tricks to stay HIPAA compliant while turbocharging your marketing efforts! Don't miss out – sign up for all episodes or just a few...it's up to you!
Freshpaint is coming to a city near you! Meet Marketing leaders at other healthcare organizations IRL and learn best practices for creating high performing campaigns in a world driven by privacy. Sign up for more info!
April 18 in Las Vegas: Golden Knights vs. Anaheim Ducks Hockey Game
April 25 in Seattle: Dinner at Goldfinch Tavern @ Four Seasons
On March 18, 2024, HHS updated its guidance on how health systems should utilize third-party trackers on their website. In this episode, hosts Chris Boyer and Reed Smith review the revised guidance, and Ray Mina from Freshpaint joins to share his perspective and insights on how health systems should adopt a 1st party data strategy.
MoreVisibility's Matt Crowley and Freshpaint's Ray Mina explain more about the latest HHS guidance updates and how using a Customer Data Platform, like Freshpaint, can help healthcare marketers protect their data and stay HIPAA compliant.
Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
HHS's guidance created a *lot* of questions about the legal intricacies of web tracking. Things like:
Is an IP address considered PHI?
What about Ad Click ID? Is that PHI?
Is an ad platform considered a business associate if they do not receive PHI?
Where is that large automobile? (Okay, this one doesn't come up in this context, but every now and then, I gotta sneak Talking Heads into this newsletter.)
Those questions, and roughly 18 others, are asked daily by healthcare marketers and their legal teams. So to help answer them, we talked to an actual healthcare lawyer, Faegre Drinker's Dori Cain, to get her interpretation of the answers to those questions.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“By using Freshpaint we get to replace the native pixels from Google and Meta to fully govern what data gets shared with those platforms.” - WebMD Ignite's Andy Waldrop
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