Graduation season is upon us. Which means I've been daydreaming about giving a commencement address. That is, until I remember David Foster Wallace set a bar I’ll never clear with his “This Is Water” speech.
Fish, he explained, don’t know they’re in water. It's an allegory for how fluency makes us blind to what’s right in front of us.
In a way, marketers are fish and our dashboards are the water. When we live in them day in and day out, we start to miss opportunities hiding in plain sight.
Which, coincidentally, is what this week's product update is about — finding opportunities in an ocean of data.
Here's what else is inside:
Not one but three upcoming events
A winner from the Freshpaint Community launch
Some fresh jobs from the industry
Community Update: We've Got a Winner!
A few weeks ago, we officially launched the Freshpaint Community and invited you to become a Founding Member. We also promised one lucky person would win a $100 Amazon gift card and without further ado...
Congrats to Lauren Anderson from Baptist Health!
Lauren had one of those intros that immediately makes you want to pull up a chair. She talked about getting thrown into the post-2022-HHS-bulletin scramble after coming back from maternity leave and working with her team to build a smarter, HIPAA-compliant path forward.
And to everyone else in the Founding Class: thank you. Seriously. Thanks for giving this community a foundation right out of the gate.
If you’ve joined but haven’t posted yet, this is your sign: share a goal, a challenge, or a win.
And if you’ve already introduced yourself, jump into Ask the Community or Discover & Share to keep the conversation going and help someone else with theirs.
Product Update: A Forward-Thinking Dashboard
Your marketing dashboards tell you what happened. But they don't really tell you what to do about it.
Well, that changes today with AI-powered Recommendation Cards into Freshpaint Insights. Every week, they surface the biggest opportunities and risks in your marketing performance, ranked by importance and based on your own Freshpaint data.
With Recommendation Cards, you can:
See what changed, why it matters, and where to focus next
Spot campaigns, channels, or funnel steps that need attention
Find opportunities to improve patient acquisition faster
Get guidance based on your own performance, not generic ad platform suggestions
If you’re already a customer, you can find Recommendation Cards in Freshpaint under Insights → Attribution.
If you’re still evaluating Freshpaint, you can learn more about Freshpaint Insights here or schedule a call with us today.
Fresh Events: Where We're Heading Next
Your peers are heading to Boston. Are you in?
If you are being asked to drive growth, prove ROI, and navigate privacy changes with the same budget, House Call Boston is built for exactly that challenge.
Over two days, you will spend time with healthcare marketing leaders getting practical on things like:
how teams are improving conversion rates without increasing spend
how leaders are proving what is working and using that to defend or unlock budget
how to build a privacy-first data foundation that supports performance, revenue growth, and compliance
how peers are solving attribution, campaign efficiency, and measurement challenges inside complex healthcare orgs
This is not a big conference or a vendor-heavy event. It is a small group designed for real conversations, peer-led sessions, and ideas you can take back to your team right away. Freshpaint covers travel, hotel, meals, and the full event experience for qualified attendees, so there is no registration fee.
House Call Boston
Boston Harbor Hotel 📍70 Rowes Wharf, Boston, MA 02110
We’ll discuss how ortho organizations are navigating evolving privacy requirements, consent and compliance considerations, AI adoption, attribution challenges, and changing patient acquisition strategies across today’s healthcare marketing landscape.
The Ortho Leaders Circle
Virtual Roundtable
📅 Thursday, June 11 ⏰ 2:30PM ET / 11:30AM PT 🔗Sign up now
Join Kris Corr, associate director of enterprise media strategy at AstraZeneca; Mason Fitch, special counsel at Kelley Drye; and Freshpaint to unpack the findings from the 2026 DTC and DTP Pharma Benchmark Survey and explore what they mean for modern pharma organizations.
Drawing directly from the benchmark findings, this session delivers a candid perspective from the marketing, legal and infrastructure sides of the table — and a clear-eyed look at what it actually takes to align privacy and performance in today's enforcement environment.
Privacy vs. Performance? What 200 Pharma Leaders Reveal About the Future of DTC and DTP Marketing
Live Webinar
📅 Wednesday, June 24 ⏰ 10AM PT / 1PM ET 🔗Sign up now
On-Demand Content: Marketing Rounds, Round One
Back in January, we launched Marketing Rounds with a simple idea: less vague marketing talk, more real healthcare growth stories.
And Round One delivered.
Allison Horn unpacked how Imagen Dental Partners grew multi-location care on a flat budget
Clint Paul walked through the attribution and IT work behind better marketing performance at HSS
Neil Walker broke down how TV, radio, and SMS helped Oar Health crack the upper funnel
We’re not done, either. Next week, we’ll record a special episode live on stage at House Call Boston — and Round Two episodes will start dropping this fall.
In the meantime, if you missed Round One or want to catch up before what’s next, now’s a good time to jump in. Start watching or listening here.
Fresh Jobs
Jobs from the industry for anyone searching for their next gig!
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