Raise your hand if you've been living under the Heat Dome this past week? (**raises sweaty hand**).
I love that all weather patterns have dramatic names now. I mean, you've got the Heat Dome, the Polar Vortex, Bomb Cyclones...it's like the Weather Channel hired an action movie writer. At this rate, I fully expect to wake up under the "Sun Scorcher 3000" next month.
(And before anyone replies talking about climate change...for the purpose of this intro, I’m just choosing to remain blissfully unaware of why these extreme weather patterns keep happening.)
Anyway, while the outside world melts, here's what else I've got for you today:
🚨New Integration Alert 🚨
A suite SoCal Rivalry
Our next virtual community meetup is TODAY
The Orchestrator of Long Island
What else caught our attention this week, including the 2025 Payer Marketing Masterclass
Let's dive in...
Product Update: Freshpaint + Viant
🚨New Integration Alert 🚨
We just launched a new integration with Viant's DSP, making it easier for healthcare marketers to run programmatic campaigns while maintaining compliance. With this partnership, you can now:
Connect ad impressions to downstream conversions, even in HIPAA-regulated environments
Improve budget efficiency with better attribution and real ROI data
Stay privacy-first without sacrificing performance
It’s a game-changer for healthcare orgs looking to boost campaign results while keeping PHI safe.
📅 TODAY: Thursday, June 26 ⏰1:00 PM PT / 4:00 PM ET (90-minutes)
The Healthcare Marketing Community is a hub for healthcare marketing professionals navigating the intersection of healthcare, data privacy, and AdTech. It’s where strategy meets innovation, and collaboration thrives. Whether you’re optimizing patient engagement, addressing privacy challenges, or pushing performance marketing boundaries, you’re not alone in this journey. RSVP for the Virtual Meetup.
Healthcare marketers are dying to use tactics like lookalike modeling, retargeting, audience exclusions, and custom list uploads to run smarter campaigns. But privacy concerns and complex compliance rules keep getting in the way. Freshpaint Audiences solves that by letting healthcare organizations safely segment and activate audiences across ad platforms while staying fully HIPAA-compliant, finally giving you the targeting power you’ve been missing, without the compliance risk.
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Experience the energy of a classic Dodgers vs. Padres matchup from a private luxury suite, surrounded by panoramic views, ballpark bites, and some of the brightest minds in healthcare marketing. This exclusive evening is your chance to connect with industry peers, talk shop, and soak in the LA summer vibes all while enjoying America’s favorite pastime. Save your seat.
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: The Orchestrator of Long Island
Scott Orstad is one of the most thoughtful healthcare marketers we know.
In the latest episode of People of Healthcare Marketing, he opens up about what really drives him: building high-performing teams, creating a culture where people thrive, and pushing healthcare marketing to be seen as the revenue driver it truly is.
Scott also doesn't shy away from tough truths. He talks about the skepticism healthcare marketers face, the need to evolve beyond traditional tactics, and why it's time to meet patients where they actually make decisions, like search and reviews, not just legacy channels. And yes, he has strong feelings about buzzwords like "state of the art."
.png?upscale=true&width=1200&upscale=true&name=1200x628%20(1).png)