I spent a few days in Texas earlier this week to catch the path of totality for the solar eclipse. I've seen eclipses before. In 2017, I was at about 90% totality. But 100% totality was completely different...better than I expected. Just an awe-inspiring experience.
It's a loooong wait until the next eclipse in the US, but you should save the date anyway. It's worth the experience if you haven't done it.
Anyway, let's get into this week's newsletter. We've got a product update about LinkedIn, plenty of events to talk about, an article from Invoca, and new news about the number of healthcare orgs still using Meta's pixel.
Let's get to it...
Product Update
Further down this newsletter, you'll see that healthcare organizations are still using LinkedIn's tracking technology on their websites. That tool, like other trackers, could lead to HIPAA violations and lawsuits.
And that's exactly why Freshpaint just built an integration with LinkedIn. You can now govern data flowing to LinkedIn with our integration. That means you can prevent PHI from ending up in a non-BAA-protected platform.
Virtual: 5 Episodes We're right in the middle of Freshpaint's Healthcare Marketing Privacy Webinar Series! Three episodes are available on-demand, with two to go. Dive into each episode packed with tips and tricks to stay HIPAA compliant while turbocharging your marketing efforts! Don't miss out – sign up for all episodes or just a few...it's up to you!
Freshpaint is coming to a city near you! Meet Marketing leaders at other healthcare organizations IRL and learn best practices for creating high performing campaigns in a world driven by privacy. Sign up for more info!
April 18 in Las Vegas: Golden Knights vs. Anaheim Ducks Hockey Game
April 25 in Seattle: Dinner at Goldfinch Tavern @ Four Seasons
MoreVisibility's Matt Crowley and Freshpaint's Ray Mina explain more about the latest HHS guidance updates and how using a Customer Data Platform, like Freshpaint, can help healthcare marketers protect their data and stay HIPAA compliant.
With the increasing number of state and federal level privacy regulations, healthcare marketers are feeling like this moment is blocking them from doing great marketing. But savvy marketers are using this moment as a catalyst to rethink their strategies and drive positive change. Click the play button and learn how these trailblazers are redefining high-performance marketing in 2024.
Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Late last month, HHS updated its guidance about the use of online tracking technologies. There was a lot in this update, so we joined forces with our friends at Invoca to write a straightforward summary of the changes you need to know.
Among other things, HHS clarified:
Unauthenticated pages can risk HIPAA compliance
Consent managers do not replace written HIPAA authorization
IP addresses alone are not PHI on unauthenticated pages
A recent analysis of healthcare websites found that 33% of them are still using Meta's tracking pixel. I'll repeat that:
One-third of healthcare websites are still using Meta's tracking pixel.
Meta's pixel isn't in a gray area. It definitely collects PHI, which is a HIPAA violation. But that wasn't the only tracking technology found in this analysis.
The researchers also found healthcare organizations were still using trackers from Google (googletagmanager.com, doubleclick.net, google-analytics.com, google.com, googleapis.com, youtube.com), Meta (facebook.com, facebook.net), ICDN (icdn.com), and Microsoft (linkedin.com).
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“By using Freshpaint we get to replace the native pixels from Google and Meta to fully govern what data gets shared with those platforms.” - WebMD Ignite's Andy Waldrop
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