Fall/autumn seems to be everyone's favorite season...but they're all wrong. Spring is objectively better. There's a positivity in the air during Spring. The days are longer, baseball season starts, warm weather hobbies return, and people are just happier.
How is Fall better than any of that? It's not. And if you disagree, you can find the unsubscribe button at the bottom of this email (kidding, kidding, please don't unsubscribe. My boss, Ray, wouldn't be happy if I prompted a bunch of people to unsubscribe).
Anyway, here's to the best season of the year!
On to today’s newsletter. We've got seven potential product features for you to vote on, a whole host of upcoming events, a new podcast, and news from HHS about their updated guidance.
Let's get to it...
Product Update
A few weeks ago, Freshpaint held a “Hack Week.” Our engineers split up into teams with the goal of prototyping a new product feature that could have huge impact for our customers once fully built out.
Some of the projects our teams worked on were:
HIPAA Compliant Forms
Freshpaint Tag Manager
An AI Customer Support Chat Bot
In-App Pivot Tables
An AI PHI Detector
View-Through Conversions and Retargeting in Google’s Privacy Sandbox
Virtual: 5 Episodes Introducing Freshpaint's Healthcare Marketing Privacy Webinar Series! Dive into 5 episodes packed with tips and tricks to stay HIPAA compliant while turbocharging your marketing efforts! Check out the episode topics below:
Mar. 21: Getting A Handle On Third-Party Web Trackers
Sin City, here we come! Attend our session or stop by our booth and say hi 👋
Freshpaint will be at the #HMPS24 conference next month in Las Vegas! After a day of learning and networking, join us and our friends at Invoca for an unforgettable evening at the Vegas Golden Knights vs. Anaheim Ducks hockey game on Thu. Apr. 18 @ 6:30 PM. Indulge in delicious food, refreshing drinks, and great company—all while experiencing the thrill of live hockey action from our exclusive suite.
This is your chance to relax, unwind, and make unforgettable memories with Freshpaint. Sign up to learn more.
MoreVisibility's Matt Crowley and Freshpaint's Ray Mina explain more about the latest HHS guidance updates and how using a Customer Data Platform, like Freshpaint, can help healthcare marketers protect their data and stay HIPAA compliant.
With the increasing number of state and federal level privacy regulations, healthcare marketers are feeling like this moment is blocking them from doing great marketing. But savvy marketers are using this moment as a catalyst to rethink their strategies and drive positive change. Click the play button and learn how these trailblazers are redefining high-performance marketing in 2024.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
A key part of HHS's updated guidance (more on that below) is your ability to get a Business Associate Agreement (BAA) with a martech vendor. The obvious question is, "which tools do you need a BAA with?"
The easy answer is, "any tool that collects PHI," but it's hard to tell which tools that fall into that category.
To help, we wrote an article that identifies which tools you need a BAA with, and the tools you just can't get a BAA with.
In general, you need a BAA with: CRMs, analytics tools, email marketing tools, personalization tools, form building tools, identity resolution tools, and SMS tools.
I mentioned this last week, but it's extremely important so I'm going to bring it up again...
HHS updated its guidance about the use of online tracking technologies last week. There were a few big updates in this version of the guidance:
Unauthenticated pages can be a risk for HIPAA compliance
Consent managers do not replace written HIPAA authorization
IP addresses are not PHI by themselves on unauthenticated web pages
Removing PHI from the data a non-compliant tracker receives is not enough
HHS approves using CDPs like Freshpaint
Those five updates should actually improve things for healthcare marketers. They provide a clear path forward for balancing high-performance marketing and HIPAA compliance.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“By using Freshpaint we get to replace the native pixels from Google and Meta to fully govern what data gets shared with those platforms.” - WebMD Ignite's Andy Waldrop
Freshpaint, 5214F Diamond Heights Blvd #3502, San Francisco, California 94131
