Yes, this is real. Yes, it’s hilarious. And yes, somehow...it feels like the operational guide for many organizations today.
A few examples:
"Insist on doing everything through ‘channels.’ Never permit short-cuts."
"Make speeches. Talk as frequently as possible and at great length."
"Bring up irrelevant issues as frequently as possible."
"Haggle over precise wordings."
"Refer back to matters already decided and reopen them."
And that's only 4 examples. The whole thing just feels too...familiar. But rest assured, if anything here felt a little too familiar to you too, you’re not alone.
Anyway, let's get into today's newsletter. Here's what I've got for you:
Freshpaint's Fresh Paint
Hang with us in LA, San Diego, and Chicago!
$1.55M
193M
Let's dive in...
Product Update: Freshpaint's Fresh Paint
If things look a little different in your Freshpaint workspace this week...well...it's because things are different.
We just rolled out a redesigned sidebar navigation and top bar experience that makes it easier to get where you need to go. The new layout includes reorganized sections, updated destination categories, breadcrumb links, and a fresh announcement banner to help orient you (don't worry, that banner's temporary).
It's cleaner. It's clearer. It's built for speed.
This update impacts everyone, so login, take a look around, and let us know what you think. And if you get lost, the new breadcrumbs have your back.
📅 August 6-8, 2025 - TODAY & TOMORROW 📍 Gaylord Rockies Resort & Convention Center
Freshpaint is heading to the Dykema 2025 DSO Conference! Come find us at booth 11A and let’s chat about how DSOs can track the full patient journey without the compliance headaches. We’re also hosting a small lunch on Thursday, August 7 on property at the Gaylord Rockies. It’s a chance to step away from the conference chaos and chat with other folks in the DSO space. Request a spot now!
HIPAA compliance doesn’t have to tank your marketing performance but let’s be real, it definitely can if you’re not prepared. Whether your pixels are already off, you’re in the “do we really have to?” phase, or you’re still figuring out what compliance even looks like…this session’s for you. Save your seat here.
Join us for a customer-exclusive event where we’ll introduce Freshpaint Audiences, our newest product built to help you safely and effectively reach the right patients at the right time — with lookalike audiences, retargeting, exclusion lists, and omnichannel activation all fully HIPAA-compliant. Save your seat here.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
We’re capping off Day 2 at MedDev 2025 with good drinks, great views, and even better company. Swing by Dockside 1953 at the Bahia Resort for a laid-back night of networking with fellow MedTech marketers and innovators. Bonus: You don’t need to be a MedDev 2025 attendee to join us. Everyone is welcome! Save your seat now.
Experience the energy of a classic Dodgers vs. Padres matchup from a private suite, surrounded by panoramic views, ballpark bites, and some of the brightest minds in healthcare marketing. This exclusive evening is your chance to connect with industry peers, talk shop, and soak in the LA summer vibes all while enjoying America’s favorite pastime. Sign me up!
Lake Michigan Dinner Cruise Aboard the Chicago Elite
📅 Wednesday, September 17, 2025
⏰ 6:00 PM CT
📍 Departing Promptly at 6:30PM CT from Navy Pier
Chicago sets sail with a private yacht dinner on Lake Michigan. Connect with fellow marketers over skyline views, curated food, and genuine conversation. This is more than a meal, it’s an unforgettable night on the water with fellow healthcare marketers. RSVP now.
On-Demand Webinar Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results. In this on-demand webinar, see how Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. You’ll learn how smarter, data-driven targeting can cut campaign costs, reach at-risk members across channels, and turn privacy into a performance advantage.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: $1.55M
This happened last month, but with so many folks out on vacation, we're sharing it again.
California just hit Healthline Media with a $1.55 million fine for sharing health-related browsing data with advertisers. This fine is a seismic shift in how regulators treat condition-specific content, even when it's outside HIPAA's scope.
The takeaway?
Tracking someone reading a diabetes article + linking it to their identity = now potentially illegal under California law.
This isn’t just a wake-up call for publishers. It's a warning shot for anyone using tracking pixels, cookies, or retargeting on health content -- whether you’re HIPAA-covered or not.
