To start this week's newsletter, I've gotta share my favorite Freshpaint marketing campaign to date. It features coffee, which means it got instant approval from our Head of Marketing, Ray, since he's a coffee lover. And kudos to Dom Baczek, our Demand Gen Manager for coming up with this one...
The campaign is called "Track, Sip, Secure." It's designed to help healthcare marketers in identifying and securing risky web trackers on their websites. Then, we're sending them coffee, so they can relax and enjoy a better understanding of the web trackers on their websites.
On to this week's newsletter, we've got a new ad integration, a bunch of upcoming events (including one today in Seattle), a new eBook to help you with foundational understanding of ad trackers, and of course, the news.
Let's get into it...
Product Update
🚨New integration alert🚨
We’ve Freshpaintified another ad destination: Pinterest.
With this integration, you can now govern the flow of PHI to Pinterest. This brings another big ad platform under Freshpaint’s umbrella and helps us continue our journey to help healthcare marketers get control over their marketing data.
Virtual: 5 Episodes We're nearing the end of Freshpaint's Healthcare Marketing Privacy Webinar Series! Four episodes are available on-demand, with one to go. Dive into each episode packed with tips and tricks to stay HIPAA compliant while turbocharging your marketing efforts!
Freshpaint is coming to a city near you! Meet Marketing leaders at other healthcare organizations IRL and learn best practices for creating high performing campaigns in a world driven by privacy. Sign up for more info!
TODAY in Seattle: Dinner at Goldfinch Tavern @ Four Seasons
May 8 in Atlanta: Georgia Aquarium (During Swaay.Health Live)
MoreVisibility's Matt Crowley and Freshpaint's Ray Mina explain more about the latest HHS guidance updates and how using a Customer Data Platform, like Freshpaint, can help healthcare marketers protect their data and stay HIPAA compliant.
With the increasing number of state and federal level privacy regulations, healthcare marketers are feeling like this moment is blocking them from doing great marketing. But savvy marketers are using this moment as a catalyst to rethink their strategies and drive positive change. Click the play button and learn how these trailblazers are redefining high-performance marketing in 2024.
Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Healthcare marketing can’t function without data, but this same data can lead to HIPAA violations, FTC enforcement, and class action lawsuits.
That puts healthcare marketers between a rock and a hard place. Navigating out of that spot requires a privacy-first approach, which we've covered in this newsletter many times.
But, let's take a step back even further. To really understand the importance of privacy-first marketing, you have to get back to basics and understand why healthcare marketing needs data in the first place.
That foundational understanding will also help you explain the value of data to colleagues in your organization. That way, you'll never have to face the terrifying question, "Why can't we just shut off all data collection?"
To help with that foundational understanding, we wrote THE eBook on digital advertising in healthcare marketing.
You may have heard about the FTC’s ruling against non-competes earlier this week. If you haven’t, here’s the gist of it: The FTC voted 3-2 to prevent employers from enforcing noncompetes. Good news for workers everywhere.
But the most interesting part of this ruling is the impact on healthcare costs. The FTC’s Bureau of Economics estimates that not enforcing non-competes will lower healthcare costs by $194 billion over the next decade.
Why?
Well, research says noncompetes make it harder for workers to move between jobs, which raises prices for services while suppressing wages.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“By using Freshpaint we get to replace the native pixels from Google and Meta to fully govern what data gets shared with those platforms.” - WebMD Ignite's Andy Waldrop
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