Ronnie here, filling in for Mark. You might know me as the host of People of Healthcare Marketing, the interview series where I ask marketing leaders tough questions like:
If healthcare marketing were a reality TV show, which one would it be?
Personally? I think healthcare marketing is like MTV's Real World—where contestants stop smiling politely and start getting real about ROI, budget constraints, and patient privacy challenges.
Anyway, no tribal council here to vote anyone off the island—just this week's updates, including:
A new integration announcement
A couple of upcoming events
A chat with the ROI whisperer of healthcare marketing
And an FYI on the implications of Healthline Media's $1.55M settlement
Let's dive in...
Product Update: CallTrackingMetrics Integration
🚨CallTrackingMetrics Integration—COMING SOON🚨
Hold Track the phones!
Freshpaint is launching a new integration with CallTrackingMetrics, enabling customers to track phone call behavior, sync call events to analytics platforms, and (where applicable) send that data to ad platforms for better campaign optimization.
Those who’ve requested the integration will receive a follow-up later this month. Others interested can reach out to their AM or reply to the newsletter to let us know.
DSOs don't just want growth—they need it to stay in business. But without clear attribution and HIPAA-safe data, marketing teams don't know what's working (or not) with their campaigns.
Join this expert-led roundtable to explore how mapping the full patient journey is not only possible but can also boost ROI, fix compliance gaps, and help you grow smarter.
What you'll learn:
Where attribution typically breaks (and how to fix it)
How retention data is being used to drive revenue, not just reports
What HIPAA-safe tracking actually looks like in real life
How DSO peers are navigating flat budgets, PE pressure, and tech sprawl
Today’s privacy-first landscape is changing how urgent care marketers drive growth. Disconnected data and rising ad costs make it harder than ever to convert clicks into patients. We’ll show you how leading urgent care groups are solving these challenges—and how you can, too. Save your seat.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Experience the energy of a classic Dodgers vs. Padres matchup from a private luxury suite, surrounded by panoramic views, ballpark bites, and some of the brightest minds in healthcare marketing. This exclusive evening is your chance to connect with industry peers, talk shop, and soak in the LA summer vibes all while enjoying America’s favorite pastime. Save your seat.
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: The ROI Whisperer of Healthcare
Amsive's Craig Blake isn't just a digital marketing whiz. He understands the stakes of healthcare marketing, too.
In the latest episode of People of Healthcare Marketing, he speaks candidly about the work he and Amsive clients do and why it matters.
More importantly, Craig highlights:
Why healthcare marketing is a decade behind other industries
How the true ROI of healthcare marketing campaigns isn't revenue
What the next generation of marketers needs to succeed
The "Wild World of Healthcare Regulation" got wilder this week.
In case you missed it, Healthline Media—one of the largest digital health publishers in the U.S., with sites like Healthline.com, Medical News Today, and PsychCentral—reached a $1.55M settlement with the State of California for allegedly violating the California Privacy Act (CCPA).
The news is sending shock waves through the healthcare industry because it potentially implies everyday content (think: symptom checkers, post-diagnosis tips) can be considered "health data."
We're working with our trusted experts to understand the implications of the Healthline Media settlement. In the meantime, here are some articles worth reading:
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