You know what I love about email marketing? It probably feels like I just wrote this and hit send. But in reality, I wrote it yesterday, you're reading it now, and I'm already on vacation.
What am I doing at this exact moment? Walking on a beach? Sipping something fruity? Going for a scenic hike?
Honestly...probably none of those.
I’m most likely chasing my toddler Lucas around, making sure he doesn’t eat a rock or jam something into an electrical outlet.
Some people say vacationing with little kids is just parenting with a different backdrop. And there’s some truth to that. But I love it anyway. Watching him explore new places (and try to taste everything in them) is its own kind of magic.
ANYWAY, this newsletter is supposed to be about healthcare marketing, not my parenting adventures. So, before my boss yells at me, let’s get into it.
Here's what I've got for you today:
Updated user journeys
Dinner on us in NYC
HIPAA isn't the only privacy risk
Health data from your apps might be the next big target
Let's jump in...
Product Update: User Journeys
Ever wish you could quickly zero in on a specific user session, spot where someone dropped off, or debug a weird experience, without digging through endless data?
Now you can. We've upgraded the User Journey Timeline to make it faster and easier to understand exactly what happened on your site.
Here’s what’s new:
Search by device ID to instantly pull up individual user sessions
More detailed event data, like page paths and button text
Side-by-side view so you can see timeline and event details together
These enhancements make the timeline more than just a playback tool. It’s now your go-to for uncovering friction points, optimizing funnels, and proving ad performance.
Available now for all Ad Performance customers. Go take a look.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Freshpaint LIVE Las Vegas Dinner at AHIP 2025 📅 Tuesday, June 17, 2025 ⏰ 7:30 PM 📍 Casa Playa at Wynn Las Vegas Join us for a lively evening of conversation, connection, and coastal Mexican cuisine at Casa Playa, just steps away from AHIP 2025. We’re bringing together healthcare leaders from across the country to unwind, share ideas, and build community over family-style dishes and bold cocktails. Save your seat.
Join us in the heart of New York City for an unforgettable evening with the healthcare marketing community. Chef Rasika will lead an exclusive 3-course tasting menu, personally introducing each dish and sharing the story behind it. It's a one-of-a-kind culinary experience paired with great conversation, inspiring peers, and the vibrant energy of NYC. Save your seat.
📅 Thursday, June 26 ⏰1:00 PM PT / 4:00 PM ET (90-minutes)
The Healthcare Marketing Community is a hub for healthcare marketing professionals navigating the intersection of healthcare, data privacy, and AdTech. It’s where strategy meets innovation, and collaboration thrives. Whether you’re optimizing patient engagement, addressing privacy challenges, or pushing performance marketing boundaries, you’re not alone in this journey. RSVP for the Virtual Meetup.
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: HIPAA Isn’t Your Only Risk
HIPAA may be the healthcare industry’s baseline for privacy, but it’s not the only thing you should anchor your compliance efforts on. A growing wave of lawsuits and FTC enforcement actions are targeting health organizations for tracking tech like pixels and cookies, even when HIPAA doesn’t technically apply.
Plaintiffs are using creative legal strategies, from wiretapping laws to the Video Privacy Protection Act, to sue not just hospitals, but also payors and insurers. All it takes is a browser extension and evidence that sensitive behavioral data is being shared without proper consent.
P.S. Use Freshpaint’s Web Tracker Manager to get a free scan of your site and spot potential risks before regulators or class action attorneys do.
Industry News: App Data Poses Privacy Risks
A new report from our friends across the pond. Cambridge is sounding the alarm on apps that collect a lot of health data, like menstrual tracking apps.
Researchers found that popular menstrual and fertility tracking apps are leaking deeply personal health data -- including sexual activity, symptoms, and pregnancy history -- to advertisers. This data is often shared via third-party trackers without users’ meaningful consent. Sound familiar?
The concern isn’t just about creepy ad targeting. Experts warn that in the wrong hands, this data could pose real safety risks, especially for people in places where reproductive healthcare is restricted or criminalized. The report urges U.S. regulators to treat this data with the same legal protections as other sensitive health information and calls for tighter enforcement of existing privacy laws.
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