You probably didn't realize this, but someone else has been writing the Freshpaint 5 since May. An imposter! Just kidding. No imposters here.
I've been on paternity leave for the past few months, but my incredibly talented team has kept this newsletter running without missing a beat since May.
But I'm back. And I've been brushing up on my dad jokes. If you thought they were bad before...just wait.
Let's get on with it.
Product Update
Maybe I'm old school because I actually prefer using the phone to book appointments, plan things, and solve problems. It's faster than texting. It's easier to get your point across.
And apparently, I'm not alone because call tracking exists, and it's a Big Deal. Especially in healthcare marketing.
Whether it’s booking an appointment or getting clarity on treatment, patients often reach for the phone when it really counts. The tricky part? Bridging those offline conversations with your online strategies.
That’s where our new integrations with Invoca and CallRail come in.
By hooking these tools into Freshpaint’s Healthcare Privacy Platform, you can finally connect online and offline attribution, giving you a 360° view of your ROI.
Plus, these integrations give you a deeper understanding of the entire patient journey...from the first click to the final call.
Ready to elevate your patient interactions? Reach out to your CSM or AM today!
Freshpaint LIVE is all about bringing healthcare marketing leaders together to share insights, connect, and learn – all without a sales pitch in sight. You’ll have the chance to engage with peers, exchange ideas on creating high-performance campaigns, and enjoy the Cardinals vs. Brewers game from a Diamond Suite with a perfect view.
And here’s the kicker – it’s Friends Night at Busch stadium!
Could we be any more excited? With your special Theme Ticket, you’ll take home your very own Friends bobblehead. Plus, you’ll be part of a memorable evening while supporting a great cause – a portion of each ticket sold goes to the Matthew Perry Foundation. Sign up now.
Join us and partners Futurety in Chicago! We've reserved The Office, an intimate speakeasy located below The Aviary, for a unique experience. Sip on classic cocktails, indulge in antique spirits, or enjoy craft spirit-free cocktails in this cozy hideaway. Sign up for more info.
Join healthcare digital marketing expert Glenn Elliott from Hackensack Meridian Health and Freshpaint’s VP of Marketing Ray Mina and learn why a privacy-first approach is crucial, learn how to identify key performance metrics, and get insights into the future of healthcare marketing analytics. Save your spot.
On June 20, 2024, a federal judge ruled that an IP address and a visit to a specific webpage do not constitute protected health information (PHI), sparking speculation about the future of healthcare privacy. However, most risks remain unchanged, and the stakes are higher than ever. In this on-demand webinar, a healthcare law expert will explain the four key risk areas in healthcare privacy.
Embedded maps are a must if you want to improve access to care, elevate user experiences, and boost conversion rates. However, the technology behind those maps can raise questions about privacy. Watch and learn the importance of maps in the patient experience and how to deliver it without compromising privacy.
Check out the rest of our on-demand webinars and in-person events on theFreshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
The AHA’s lawsuit against HHS’s December 2022 guidance has been a hot topic for the past few months. Judge Pittman’s ruling on the lawsuit back in June seemingly created more confusion rather than clearing anything up.
The big takeaway is this: The ruling affects IP addresses and health information on public sites. That’s it. And that’s only a small part of HHS’s December 2022 guidance. Judge Pittman’s ruling does not negate the broader privacy risks of tracking technologies on healthcare websites.
If you need clarity on this ruling, we published a “cheatsheet” to help healthcare marketers understand what it really means.
Inflation has hit HHS. Or at least the monetary penalties for HIPAA violations. In December of last year, the Office of Management and Budget set its annual inflation multiplier for all government agencies.
According to The HIPAA Journal, HHS was supposed to apply the adjustment by January 15th. But HHS plays by their own rules and only very applied the inflation multiplier last week.
With this inflation multiplier, the maximum civil monetary penalty (CMP) amounts for HIPAA violations is now $2,134,831.
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