It's July 3rd. Feels like everyone's already checked out for the holiday. Is anyone even going to read today's newsletter? I mean, I took the time to write it...so I hope someone does. Anyone? If you’re out there, yell “Polo” (in honor of the greatest summer pool game ever).
That said, I think July 4th might actually be my favorite holiday. Great weather, long days, fireworks, friends, family, BBQ -- and this year, it kicks off a full week of vacation for me and my family.
But, good news for you: this newsletter isn't taking a vacation. Even while I’m out, the Freshpaint 5 is still going out...just with a guest author. I gave him full freedom to write whatever he wants while I’m gone. Will I regret that? Tune in next week to find out.
Anyway, I'm still in office for this week, so here's what I've got for you:
Fresh product vibes
A suite SoCal Rivalry
Our next virtual community meetup
The Digital Marketing Pioneer of New Orleans
What else caught our attention this week
Let's dive in...
Product Update: Fresh Vibes
If you've popped into the Destinations tab in Freshpaint recently, you may have noticed that we're changing the vibes. Things look a little...friendlier. We've rolled out a few design updates that make managing your data destinations just a bit smoother:
A fresh look for the Data Warehouses page – now styled to match the rest of the destinations experience. Streamlined, simplified, and easier on the eyes.
Error Banners for broken destinations – no more hunting for issues. You'll now see a clear alert at the top of the page with a direct link to fix it.
Better controls for managing destinations – activated destinations float to the top, and delete buttons now include tooltips and improved logic (disabled when they should be, active when allowed).
All of this is laying the groundwork for something much bigger coming soon...
Let’s just say, if you’ve ever wanted to turn your data into actual marketing superpowers...you're going to like what's next.
Healthcare marketers are dying to use tactics like lookalike modeling, retargeting, audience exclusions, and custom list uploads to run smarter campaigns. But privacy concerns and complex compliance rules keep getting in the way. Freshpaint Audiences solves that by letting healthcare organizations safely segment and activate audiences across ad platforms while staying fully HIPAA-compliant, finally giving you the targeting power you’ve been missing, without the compliance risk.
📅 Thursday, July 24 ⏰1:00 PM PT / 4:00 PM ET (60-minutes)
The Healthcare Marketing Community is a hub for healthcare marketing professionals navigating the intersection of healthcare, data privacy, and AdTech. It’s where strategy meets innovation, and collaboration thrives. Whether you’re optimizing patient engagement, addressing privacy challenges, or pushing performance marketing boundaries, you’re not alone in this journey. RSVP for the Virtual Meetup.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Experience the energy of a classic Dodgers vs. Padres matchup from a private luxury suite, surrounded by panoramic views, ballpark bites, and some of the brightest minds in healthcare marketing. This exclusive evening is your chance to connect with industry peers, talk shop, and soak in the LA summer vibes all while enjoying America’s favorite pastime. Save your seat.
On-Demand Webinar Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results. In this on-demand webinar, see how Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. You’ll learn how smarter, data-driven targeting can cut campaign costs, reach at-risk members across channels, and turn privacy into a performance advantage.
HIPAA may be the foundation, but it’s no longer the finish line. Hundreds of lawsuits are targeting healthcare marketers for web tracking practices HIPAA doesn’t cover. This guide breaks down the legal risks (hello, wiretapping laws and VPPA), explains how plaintiffs are building their cases, and offers a 5-step playbook to reduce exposure without sacrificing performance.
Fresh Content: A Marathon in Amber's Shoes
Amber Welch didn’t set out to become a healthcare marketer. But over 15+ years, she built the digital marketing program at Ochsner Health from the ground up -- advocating for better tools, fighting for the right hires, and leading with empathy.
In this episode of People of Healthcare Marketing, Amber shares:
How she pitched (and created) her own job
What actually makes her feel successful
Why good data is the key to better patient care
And the one thing she built that no one ever clapped for
It’s a reminder that behind every campaign, compliance protocol, and CMS migration...are people.
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