It's officially October, but you know what's really weird? I've heard less about pumpkin spice everything than usual this year. Is something going on? Is the trend over? Did Millennials kill that too? Or am I just living under a rock this year?
Pumpkin spice isn't my favorite this season, though. My favorite thing is the terrible punny email subject lines you're going to start seeing from your favorite ecommerce brands. A few real examples that I saved in my "what not to do" swipe file:
"We’re falling for you all over again"
"No tricks, just treats (and 20% off)"
"Un-BOO-lievable savings inside 👻"
Just so good (note the sarcasm).
Anyway, let's get on with the newsletter, here's what I've got for you this week...
Post-sync monitoring for Audiences
Hang out with us in Dallas
Agencies: tune into our upcoming webinar
Audience targeting results from 4 healthcare orgs
A new state-level privacy law
Let's get to it...
Product Update: Post-Sync Monitoring
When you sync audiences from Freshpaint to ad platforms, there’s always been a waiting game. Platforms can take up to 48 hours to process those lists. Not exactly transparent.
Now you don’t have to wonder what’s happening in the background. We’ve added post-sync monitoring right into the Freshpaint UI, so you can:
See the processing status of every audience sync in one place
Track progress across platforms without guesswork
Get the visibility you need to plan and optimize faster
No more refreshing ad platforms hoping everything went through. Now you’ll know.
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Wind down after the SHSMD sessions with drinks and networking at the Rathskeller Speakeasy. This hidden Dallas gem is the perfect spot to swap stories, share strategies, and connect with other healthcare marketing professionals. Bonus: You don’t need to be a SHSMD attendee to join us. Everyone is welcome! Sign me up!
Gather around the table at SER Steak + Spirits for a night of good food, great views, and even better company. Connect with SHSMD peers in healthcare marketing for meaningful conversations and fresh perspectives. Bonus: You don’t need to be a SHSMD attendee to join us. Everyone is welcome! Save your seat now.
The rules of healthcare marketing are changing quickly, and agencies are on the front lines. Join Jen Pike, healthcare data privacy lawyer, and Jennifer Everett, technology and privacy lawyer, both at Alston & Bird, for a deep dive into the privacy issues impacting healthcare marketing agencies (and your clients!). They’ll cover web tracking, new FTC enforcement trends, HIPAA marketing risks and state-level privacy laws, and explain what each means for your clients, your tech stack and your bottom line. Register Here.
Privacy compliance and marketing performance can coexist — and the best healthcare marketers are proving it. Join Freshpaint and Max Connect for a live webinar designed to help healthcare leaders accelerate patient growth in 2025 and beyond while staying compliant in an increasingly privacy-first landscape. This interactive session will feature expert insights and pre-submitted audience questions, giving you practical strategies you can put into action right away. Register now and receive a FREE Chef's Bob's Premium Coffee Tasting Kit!
On-Demand Webinar Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results. In this on-demand webinar, see how Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. You’ll learn how smarter, data-driven targeting can cut campaign costs, reach at-risk members across channels, and turn privacy into a performance advantage.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: Privacy-First Audience Targeting
Healthcare marketers are often told they can’t build or activate audiences on ad platforms. No exclusions, no retargeting, no lookalikes. But four healthcare organizations just proved that’s not true.
Using Freshpaint Audiences, they unlocked sophisticated targeting while staying fully compliant, and the results speak for themselves:
75% ROI lift from retargeting “dead” leads
30 minutes from import to live campaigns on Meta
10% CPC improvement in just one week
Enterprise-scale management of 100,000+ prospects
This isn’t a workaround. It’s proof that compliance doesn’t have to mean compromise. Marketers who act on that insight are already pulling ahead.
Massachusetts is the next state adding to the patchwork of privacy laws. The Massachusetts Senate voted 40-0 in favor of the Massachusetts Data Privacy Act.
Key provisions include:
Granting residents rights to know, correct, delete, and opt out of the sale or targeted use of their personal data, including sensitive categories like health data.
Requiring “affirmative consent” for any transfers of sensitive data
Empowering the Attorney General’s office with enforcement authority
The bill now moves to the Massachusetts House before heading to the governor’s desk, but it seems likely to become law. And when it does, it will raise the compliance bar even higher for organizations handling patient data or targeting users in MA. If passed, it would:
Strengthen consumer control over how health-related and other sensitive data are used
Restrict precision advertising and data sharing unless explicit consent is given
Increase legal risk for misuse of protected data
In short, it’s another sign that privacy regulations are accelerating, and healthcare marketers need tools with privacy built in from the ground up if they want to keep driving performance.
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