Before we get into it, quick props to a Freshpainter on our team:
Faith Allen.
Faith, one of our Strategic SDRs, just signed up as a sales mentor with Tangent, an organization that helps people from low socioeconomic backgrounds break into tech.
Only 9% of tech employees come from working-class backgrounds. That number should be higher, and Faith is doing something about it.
Healthcare marketers are being asked to do more with less. This webinar explores how industry leaders are navigating shrinking budgets, rising expectations, and rapid change. Alan Shoebridge of Providence and Suzanne Hendery of Renown Health share candid, practical strategies for leading teams, proving ROI, and unlocking new efficiencies without sacrificing impact. Watch to learn how to turn constraints into creativity and walk away with actionable tactics you can use right now.
For many health plans, compliance can feel like a brake on innovation. MVP Health Care’s experience proves it can be an accelerator instead. This session shares how Freshpaint’s privacy-forward infrastructure empowered MVP to make faster, better-informed MarTech decisions—shortening vendor approval cycles, improving campaign performance, and driving measurable business outcomes.
Fresh Content: Privacy by Design
If privacy keeps slowing your marketing down, the problem usually isn’t the rules. It’s when privacy shows up.
Privacy by Design flips the model. Instead of bolting compliance on at the end, it’s built into how campaigns, products, and data flows are designed from day one. That means collecting less data, optimizing for consent, and designing systems where sensitive data never reaches ad platforms.
Teams that do this move faster, not slower. Fewer last-minute shutdowns. Cleaner data. More trust with patients.
Reactive compliance creates friction. Privacy by Design removes it.
How do you convince your leadership to unlock the budget that allows you to invest in marketing strategies outside of paid search? That's the exact question our CMO, Ray Mina recently asked a "savage" marketing leader:
Adena Health System agreed to settle a class action tied to third-party tracking pixels on its patient portal. Roughly 82,000 patients who logged in between Nov. 2022 and June 2024 may be eligible for a $21 payout and a year of privacy monitoring.
Adena denies wrongdoing, but the case follows a familiar pattern: pixels on authenticated pages, alleged sharing of PHI with platforms like Meta and Google, and a settlement to avoid prolonged litigation.
