For the past three days, I’ve been nerding out over the new “Apple Intelligence” features, like their way-smarter-Siri and something called “Genmoji” which I’ll definitely be wasting way too much time with. (I’d love a USB-C port, but I guess I’ll settle for AI-generated email summaries).
Any brand can brag about features. But what I love about Apple is how they brag about privacy. I mean, who else but Apple could make server-based models and cloud computing sound cool?
Speaking of cool new privacy features, because you received this newsletter we’re offering an exclusive invite for a new analytics tool that lets healthcare marketers get location data down to the zip code while staying HIPAA-compliant. Keep reading to get the full scoop!
PRODUCT UPDATE
Freshpaint's Healthcare Privacy Platform delivers the insights you need from Google Analytics without sharing PHI. However, because of HIPAA regulations, there's one thing we can't help you visualize in GA4: location data below the state level.
But we have good news! Freshpaint signs a BAA and safely collects data from your website so you can visualize it directly on our platform. We just started sharing exclusive invites to an experimental tool that lets you see analytics details down to the zip code.
Want to see it in action? Just reply to this email to request an invite to it!
đź—“ Upcoming Events đź—“
NEXT WEEK: Dinner at per se by Thomas Keller Wed. June 19 - 6:30PM
Join fellow marketing leaders to exchange insights and best practices at Freshpaint LIVE at the prestigious per se in NYC. This exclusive event provides a prime opportunity to connect with industry peers, enhance your expertise in healthcare marketing, and discuss strategies for developing high-performance campaigns in a privacy-first world. Engage with the best in the industry, all within the refined ambiance of per se's renowned standards of three Michelin star excellence. Learn more...
Embedding maps on a healthcare website is a key component of an amazing consumer experience. In fact, some healthcare marketers have seen booked appointment conversion rates increase by 60% when utilizing maps to help consumers find care. However, the technology behind third-party mapping tools can get you into a head-on collision with regulators. That’s where HIPAA-compliant maps come in.
Join Freshpaint's VP of Marketing Ray Mina, Indiana University Health's Executive Director of Digital Marketing & Experience Jeremy Rogers, and Fortalice's Partner Bridget O'Connor to discuss the importance of maps in the patient experience and how to deliver it in a privacy-first way. Sign up now.
Get on-demand access to this five-episode series on unlocking the marketing tools and tactics you need to grow your organization while maintaining HIPAA compliance. Here’s a rundown of what you’ll learn:
How to get a handle on third-party web trackers
How to minimize risk with a safe-by-default approach to data sharing
How to leverage ads and analytics in a HIPAA-compliant way
How to embed videos and maps without compromising privacy
Catch up with Ray Mina (Freshpaint’s VP of Marketing) and Jess Morales (Phase2’s Lead Digital Analyst) as they discuss how healthcare organizations can navigate HIPAA and OCR’s guidance while executing high-performance marketing campaigns securely and responsibly. Watch now.
Check out the rest of our on-demand webinars and in-person events on the Freshpaint events page. Let's hang out online or in-person soon!
We’ve had our eye on the rise of retail health for a long time. There’s enough information out there to fill an entire book, but here’s the gist: Large retailers want a piece of the healthcare pie, and you should expect them to spend a ton of money and launch a bunch of new products into the space.
At Freshpaint, we're especially intrigued about what Amazon could do, given they have 150+ million Prime subscribers in the US and they've aggressively expanded their flywheel with tech stack development and the purchase of healthcare groups like One Medical.
