This tweet is a few years old, but feels extremely relevant for me right now:
one day you're young, hip, and carefree and the next you're in a work call hearing yourself say that “there are a lot of moving pieces”
I used to be the guy who was firmly anti-corporate jargon. Now I catch myself dropping allll the clichés -- “let's circle back,” “it's a bandwidth issue,” “lots of moving pieces” -- without even thinking. Anyone else feeling that? Just me?
Anyway, while I try to figure out who I am, here's what I've got for you in this week's newsletter:
Post-sync monitoring
Hang out with us in Dallas
Agencies: tune into our upcoming webinar
Consent tools
The latest $18M settlement
Let's get to it...
Product Update: Post-Sync Monitoring
When you upload an audience to Meta or Google, the waiting game begins. Those platforms can take up to 48 hours to process your data. And until now, they’ve given you almost zero visibility into what’s happening in the meantime.
We're fixing that. Our new post-sync monitoring view shows you the status of every audience upload across platforms -- queued, processing, completed, or failed -- all in one place.
Why it matters:
Ad platforms keep you in the dark; Freshpaint brings the visibility.
Track progress in real-time instead of guessing when your audience will be ready.
Especially critical for time-sensitive campaigns or troubleshooting delivery issues.
If you're already using Audiences, you can login to Freshpaint to see it now!
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Wind down after the SHSMD sessions with drinks and networking at the Rathskeller Speakeasy. This hidden Dallas gem is the perfect spot to swap stories, share strategies, and connect with other healthcare marketing professionals. Bonus: You don’t need to be a SHSMD attendee to join us. Everyone is welcome! Sign me up!
Gather around the table at SER Steak + Spirits for a night of good food, great views, and even better company. Connect with SHSMD peers in healthcare marketing for meaningful conversations and fresh perspectives. Bonus: You don’t need to be a SHSMD attendee to join us. Everyone is welcome! Save your seat now.
The rules of healthcare marketing are changing quickly, and agencies are on the front lines. Join Jen Pike, healthcare data privacy lawyer, and Jennifer Everett, technology and privacy lawyer, both at Alston & Bird, for a deep dive into the privacy issues impacting healthcare marketing agencies (and your clients!). They’ll cover web tracking, new FTC enforcement trends, HIPAA marketing risks and state-level privacy laws, and explain what each means for your clients, your tech stack and your bottom line. Register Here.
On-Demand Webinar Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results. In this on-demand webinar, see how Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. You’ll learn how smarter, data-driven targeting can cut campaign costs, reach at-risk members across channels, and turn privacy into a performance advantage.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: Consent Tools
A cookie banner isn’t enough.
Consent Management Platforms (CMPs) do a solid job of recording and storing patient consent preferences. But here’s the catch: they don’t actually enforce those preferences across your marketing stack. Which means pixels and trackers can still fire. Even when a patient has opted out.
Freshpaint closes that gap. By integrating directly with CMPs like OneTrust and Osano (or via our Consent Manager API), Freshpaint makes patient consent actionable:
Block tracking by default until consent is collected
Enforce preferences across GA, Google Ads, Meta, and more
Monitor all site trackers to see what’s firing and when
The result? Clearer compliance with laws like CCPA and NYCPA. And more importantly, a foundation of trust with your patients.
Oracle, Silver Lake consortium to control 80% stake in TikTok in US, WSJ reports: Not directly healthcare-related, but notable for marketers: TikTok’s U.S. operations will move under a new company with 80% U.S. investor control (Oracle, Silver Lake, Andreessen Horowitz), with Oracle overseeing U.S. user data under government oversight.
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