Hey there,

Yesterday was May Day, which a lot of folks use as a celebration to mark the start of summer. But you know something that's a little confusing? Pilots use the word "mayday" when things have gone very wrong.

Every single year I think about this. One is good: the start of summer; one is bad: things have gone wrong. How did we end up in this situation where we have basically the same word that means two completely different things?

I could probably Google it and find the answer pretty easily, but I'd prefer to ask all of you. Anyone know where the distress term, "mayday" comes from?

Anyway, as usual my intro has nothing to do with today's newsletter. So here's a quick rundown. Today, we're talking:

• Reddit ads
• Locations for the upcoming Freshpaint LIVE roadshow
• Cerebral's FTC penalty
• And Kaiser is in the news

Let's get into it...

Product Update

🚨New integration alert🚨

We’re on a roll with the ad destination integrations, and we've just Freshpaintified another one: Reddit Ads. 

You can now govern the flow of PHI to the front page of the internet (although I just learned this is no longer Reddit's slogan. What a loss).

This brings another big ad platform under Freshpaint’s umbrella and helps us continue our journey to help healthcare marketers get control over their marketing data. 

Interested in using Reddit through Freshpaint? Read the docs here: Reddit Ads Quick Start Guide 

Upcoming Events

Healthcare Marketing Privacy Webinar Series

Virtual: 5 Episodes
We're nearing the end of Freshpaint's Healthcare Marketing Privacy Webinar Series! Four episodes are available on-demand, with one to go. Dive into each episode packed with tips and tricks to stay HIPAA compliant while turbocharging your marketing efforts!

• Watch now: Getting A Handle On Third-Party Web Trackers
• Watch now: Creating A Safe By Default Approach For Your Marketing Stack
• Watch now: Making Ads & Analytics HIPAA-Compliant
• Watch now: Making Embedded Video & Maps HIPAA-Compliant
• TODAY: Making Event Management Easier For Healthcare Marketers

Freshpaint LIVE in Atlanta on May 8

While we're making a splash at Swaay.Health Live, we're also hosting an unforgettable dinner experience at the Georgia Aquarium. Connect with industry leaders, and explore the latest trends in an immersive ocean-themed setting, all while enjoying a delicious dinner crafted by Wolfgang Puck.

📅 Date: Wednesday, May 8
🕡 Time: 6:30 PM - 9:30 PM

Sign up for more info here.

Dive into the Future of Healthcare Marketing with Freshpaint LIVE: The Roadshow

Freshpaint is coming to a city near you! Meet Marketing leaders at other healthcare organizations IRL and learn best practices for creating high performing campaigns in a world driven by privacy. Sign up for more info.

• NEXT WEEK: May 8 in Atlanta @ Georgia Aquarium during Swaay.Health
• June 20 in NYC @ Three Michelin Starred Per Se 
• July 26 in Boston @ Red Sox vs. Yankees Luxury Suite
• August 29 in Chicago @ The Office 
• September 26 in Nashville 
• October 14 in Denver 
• November 12 in Austin 

Balancing Compliance and Performance: Navigating Healthcare Marketing

Webinar co-hosted with our friends at Phase2

May 21 @ 10 AM PT / 1 PM ET

NESHCo (New England Society for Healthcare Communications Annual Conference)

In-person Conference 

May 29-31 Newport, Rhode Island

ADSO Summit

In-person Conference

June 12-15 Aurora, Colorado

Event Replay

Healthcare Data Privacy – Using a Customer Data Platform & Owning Your Data

Podcast

MoreVisibility's Matt Crowley and Freshpaint's Ray Mina explain more about the latest HHS guidance updates and how using a Customer Data Platform, like Freshpaint, can help healthcare marketers protect their data and stay HIPAA compliant. 

Embrace Privacy to Unlock Performance: Redefining Healthcare Marketing for 2024

On-Demand Webinar

Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon! 

Freshpaint's Compliant Corner

The FTC fined Cerebral $7 Million for privacy violations. But, worse than that, the fine is not the biggest penalty…

Cerebral was hit with three other penalties that will have a bigger impact on their bottom line than the fine:

• Penalty 1: A permanent ban on sharing data with third-parties for advertising
• Penalty 2: Cerebral must post a notice on its website admitting to visitors that they broke the law.
• Penalty 3: The FTC mandated that Cerebral implement a “comprehensive” privacy and data security program.

All of those penalties could end up costing Cerebral more than the fine itself. Yikes. 

Click through to get full details on the impact of each of those penalties: Beyond the Fine: What the FTC’s Crackdown on Cerebral Really Means for Healthcare Marketers

Industry News

Not to be all doom and gloom in this newsletter, but Kaiser...yes, that Kaiser...is in the news for inadvertently sharing patient data with third-party advertisers, including Google, Microsoft and X (formerly Twitter).

It seems to be self-reported, meaning Kaiser caught the issue before regulators did and they're taking steps to fix it. But TechCrunch points out that this is the largest confirmed health-related data breach of 2024 so far.

Get the details here: Health insurance giant Kaiser will notify millions of a data breach after sharing patients’ data with advertisers

That's all, folks. See you next week! 

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Learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines. Book a meeting with our team here. 

 “By using Freshpaint we get to replace the native pixels from Google and Meta to fully govern what data gets shared with those platforms.” - WebMD Ignite's Andy Waldrop