It seems like every time I jump on social media, a brand announces a new “collab” to grab headlines and build hype. A lot of them are gimmicky or just plain weird, like when my beloved Van Leeuwen Ice Cream collabed with Kraft to make a mac ‘n cheese flavored ice cream.
But every once in a while, two brands find perfect synergy—like when Doritos and Taco Bell teamed up to release the Doritos Locos Taco.
At Freshpaint, we’re confident that our new “collab” (AKA integration) with StackAdapt falls into the latter category. This partnership is a huge step forward for healthcare marketers, so keep reading to get the details!
Product Update
Today we launched our latest integration with StackAdapt: the multi-channel programmatic advertising platform trusted by healthcare teams across the country.
This new partnership allows healthcare marketers to measure click-through and view-through conversions while keeping patient privacy the priority. Here’s a quick rundown of how it works:
⚙️FreshPaint replaces StackAdapt’s pixel with a server-side integration
🧼 FreshPaint scrubs sensitive health information from your marketing data
🎯 You get precise, privacy-compliant conversion tracking
Healthcare marketers face a unique challenge: They need data to fine-tune their campaigns, but privacy guidelines make it tricky to use that data while protecting patient privacy.
The solution isn’t to stop collecting marketing data altogether—it’s building a privacy-first foundation that makes your marketing data as safe as it is powerful. That’s where Freshpaint’s new integration with CallRail comes in. Sign up now.
Enjoy the electric atmosphere and fantastic views while rooting for your team from our private Diamond Suite. Between innings, mingle with leading healthcare marketers and share ideas for cutting-edge campaigns in today's evolving landscape. This is your chance to network, innovate, and enjoy a night of baseball excitement. Secure your spot now for an evening you won't want to miss! Sign up for more info.
Join us and partners Futurety in Chicago! We've reserved The Office, an intimate speakeasy located below The Aviary, for a unique experience. Sip on classic cocktails, indulge in antique spirits, or enjoy craft spirit-free cocktails in this cozy hideaway. Immerse yourself in ambiance, surrounded by cabinets housing spirits dating back over 150 years while connecting with a community of healthcare marketing leaders. Sign up for more info.
On June 20, 2024, a federal judge ruled that an IP address and a visit to a specific webpage do not constitute protected health information (PHI), sparking speculation about the future of healthcare privacy. However, most risks remain unchanged, and the stakes are higher than ever. In this on-demand webinar, a healthcare law expert will explain the four key risk areas in healthcare privacy.
Embedded maps are a must if you want to improve access to care, elevate user experiences, and boost conversion rates. However, the technology behind those maps can raise questions about privacy. Watch and learn the importance of maps in the patient experience and how to deliver it without compromising privacy.
Check out the rest of our on-demand webinars and in-person events on theFreshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Over the past year, the FTC has been cracking down on for-profit healthcare companies for sloppy data-handling practices. We’ve heard a ton of questions from marketers about how the FTC operates and how they can stay compliant, so we created this comprehensive guide that you’ll definitely want to bookmark.
Here’s what you’ll learn:
The FTC’s role in healthcare privacy
Which laws the FTC leverages to hold healthcare companies accountable
How to stay compliant with FTC privacy regulations
HHS just announced a major restructuring that will allow the department to consolidate technology, cybersecurity, data, AI, and health IT. The main goal here is to ensure HHS can take advantage of emerging tech—especially AI—to protect consumers.Check out the full analysis inThe HIPAA Journal.
Speaking of emerging tech…
In a first for the US, Colorado passed new legislation to include the privacy of neural data. Just as fingerprints and facial images are protected under the Colorado Privacy Act, brainwaves are too. The bill had impressive bipartisan support, and more states like California and Minnesota have similar legislation in the works.
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