Last weekend I celebrated National Ice Cream Day with a hefty scoop (okay, it was two hefty scoops) of my shop’s new chocolate gooey brownie flavor. While in the midst of my sugar rush, I learned that National Ice Cream Day has actually been a federally-recognized day since 1984. But what’s even crazier is that the entire month of July is recognized as National Ice Cream Month.
Rest assured I’ll be dutifully observing this extended holiday—and probably getting bombarded with targeted ads for ice cream for the next 90 days. Of course, the only thing sweeter than a scoop of ice cream is a scoop of healthcare privacy insights.
Here’s a taste of we’re covering this week:
A teaser for a new programmatic advertising integration
A healthcare marketer’s guide to class action lawsuits
The HIPAA Journal’s healthcare data breach statistics
…and much more
Product Update
Programmatic advertising is one of the most efficient ways for healthcare marketers to acquire new users, but it can also be risky. That’s why we’re building a new integration with a leading multi-channel advertising platform to unlock high-performance, privacy-first campaigns.
We can’t share the details (yet), but we can share some key benefits:
Support conversion tracking while ensuring full compliance with federal privacy regulations
Balance rigorous data privacy with advanced targeting capabilities
Govern sensitive information without extensive engineering resources
Keep an eye out in the next few newsletters for the full scoop 👀
The recent AHA ruling started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven’t changed—and the stakes are higher than ever.
In this webinar, Freshpaint is joined by legal expert Jennifer Pike who has more than 10 years of experience in healthcare law. Jennifer will help us understand the four key areas of risk in healthcare privacy:
Learn about which parts of HIPAA guidance around web tracking technologies still stand
Learn why for-profit healthcare organizations need to consider FTC consumer privacy regulations
See how state-level privacy laws can be more strict than federal regulations
Understand how class action lawsuits work and why they are putting healthcare at risk
Healthcare marketers face a unique challenge: They need data to fine-tune their campaigns, but privacy guidelines make it tricky to use that data while protecting patient privacy.
The solution isn’t to stop collecting marketing data altogether—it’s building a privacy-first foundation that makes your marketing data as safe as it is powerful. That’s where Freshpaint’s new integration with CallRail comes in. Sign up now.
Enjoy the electric atmosphere and fantastic views while rooting for your team from our private Diamond Suite. Between innings, mingle with leading healthcare marketers and share ideas for cutting-edge campaigns in today's evolving landscape. This is your chance to network, innovate, and enjoy a night of baseball excitement. Secure your spot now for an evening you won't want to miss! Sign up for more info.
Join us and partners Futurety in Chicago! We've reserved The Office, an intimate speakeasy located below The Aviary, for a unique experience. Sip on classic cocktails, indulge in antique spirits, or enjoy craft spirit-free cocktails in this cozy hideaway. Immerse yourself in ambiance, surrounded by cabinets housing spirits dating back over 150 years while connecting with a community of healthcare marketing leaders. Sign up for more info.
Embedded maps are a must if you want to improve access to care, elevate user experiences, and boost conversion rates. However, the technology behind those maps can raise questions about privacy. Watch and learn the importance of maps in the patient experience and how to deliver it without compromising privacy.
Check out the rest of our on-demand webinars and in-person events on theFreshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
The healthcare industry is at the epicenter of a huge wave of privacy-related class action lawsuits. Take Mass General Brigham for example, which was ordered to pay $18+ million to settle a class action suit centered around web trackers.
Class action lawsuits pose major financial and reputational risks. That’s why we created this ultimate guide to how these lawsuits work and, more importantly, what you can do to avoid them.
The HIPAA Journal recently compiled healthcare data breach statistics from the past 15 years, and the consensus is clear: breaches are on the rise, despite warnings to ramp up security measures. In fact, 2023 set two new records—the most reported data breaches and the most breached records.
Is this a huge concern? Absolutely. But it’s also a huge opportunity for healthcare organizations to audit and optimize their data safety practices. Need help assessing your website’s privacy risks? Get a free web tracker report from Freshpaint.
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