A few weeks ago, I featured soup in this newsletter. We had a bunch of great recipes from readers. If you’re looking for more recipes from your favorite healthcare marketing newsletter, I’ve got good news…
I found a list of recipes from former presidents. Ever wanted to make Woodrow Wilson’s ‘Healthy Breakfast’? Now you can. It’s simple. It’s just grape juice and raw eggs. President Wilson described it tasting like, “an unborn thing.” Tasty!
Or how about Richard Nixon’s Ham Mousse? There’s a recipe for that too. See all the recipes here. And if you want to watch someone suffer through President Wilson’s Healthy Breakfast, click here.
Anyway, let’s get back to the Freshpaint 5. In this week’s newsletter, we’ve got an epic product update, a fresh slate of upcoming events, a new eBook, and some bad news for Aspen Dental.
Let’s dive in.
Product Update
🤫 Our product team is working on a secret new integration. I can’t say what it is but it’s gonna be epic.
Ah…I…uhh…just let it slip.
Okay, it’s not actually a secret. We’re working on an Epic integration! And to make sure we build what our users need, we’d love to talk to any customers who would like to integrate Epic with Freshpaint.
Sound like you? Respond to this email and I’ll put you in touch with Evan, our Head of Product.
Virtual: 5 Episodes Introducing Freshpaint's Healthcare Marketing Privacy Webinar Series! Dive into 5 episodes packed with tips and tricks to stay HIPAA compliant while turbocharging your marketing efforts! Check out the episode topics below:
Mar. 21: Getting A Handle On Third Party Web Trackers
Mar. 28: Creating A Safe By Default Approach For Your Marketing Stack
Apr. 4: Making Ads & Analytics HIPAA-Compliant
Apr. 11: Making Embedded Video & Maps HIPAA-Compliant
May 2: Making Event Management Easier For Healthcare Marketers
We're getting away from the cold weather and heading to Orlando! Get ready to paint the town with us at HIMSS24 and Freshpaint LIVE on March 12 from 7p - 9p! Join us and our pals at MoreVisibility for a night of insights, innovation, and chef's kiss dining at Knife & Spoon in The Ritz-Carlton Orlando. Trust us, you won't want to miss out on this one MICHELIN star experience, led by the legendary Chef John Tesar! And don't forget to swing by booth #1000 to say hi and learn more about Freshpaint.
Today’s healthcare marketers understand the importance of putting privacy first. In doing so, they are focusing on first-party data collection, which unlocks new tactics at every step of the patient journey, all while complying with HIPAA guidelines. Join us to explore the critical role of first-party data in maintaining HIPAA compliance, controlling data sources, and preventing unauthorized sharing with third parties like Google or Meta.
With the increasing number of state and federal level privacy regulations, healthcare marketers are feeling like this moment is blocking them from doing great marketing. But savvy marketers are using this moment as a catalyst to rethink their strategies and drive positive change. Click the play button and learn how these trailblazers are redefining high-performance marketing in 2024.
Watch this insightful conversation between Ray Mina, Head of Marketing at Freshpaint, and Andrew Miller, Co-Founder of Workshop Digital, as they explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Google Analytics isn’t HIPAA compliant out of the box. That’s old news at this point. The reason Google Analytics isn’t HIPAA compliant isn’t actually because of the product itself. It’s from the web tracker that powers the product.
Here’s the bad news: The Google Analytics web tracker isn’t the only web tracker that puts you at risk of HIPAA violations. There are a host of other risky trackers out there.
To help you understand these other risky web trackers, we just published a brand new eBook. In it, we cover four types of web trackers that you might have on your website, what those trackers mean for HIPAA compliance, and what you can do about them.
Another class action web tracker lawsuit dropped this week. This one is against Aspen Dental for, “installing tracking software on its website and sharing private healthcare data with third parties. Those parties include Facebook, Google, Bing and Salesforce.”
We’ve seen plenty of lawsuits against healthcare organizations for their use of Facebook and Google trackers, but this might be the first class action lawsuit that includes Bing and Salesforce.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“By using Freshpaint we get to replace the native pixels from Google and Meta to fully govern what data gets shared with those platforms.” - WebMD Ignite's Andy Waldrop
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