I mark my career in Big Launches. Every few years, something comes along that I'm convinced will Define My Legacy.
A company blog in 2011. A newsletter that grew organically to 30,000 subscribers in 2016. Ranking #1 on Google in 2021 for an extremely competitive keyword. Each one felt enormous at the time. My wife was appropriately unimpressed with all of them.
But this week, we published The 2026 State of Healthcare Marketing Report, and I'll be honest, this one actually might be The One. Survey data from 200 healthcare marketing leaders, hard numbers on the measurement gap, and a roadmap for what separates the teams winning on ROI from everyone else just hoping attribution math works out in their favor.
Here's what I've got for you this week:
A deep dive into the State of Healthcare Marketing Report
The DSO Leaders Circle
Our upcoming webinar: Enforcing Consent Without Killing Performance
A big product update: Audiences Autosync
How OrthoCarolina Cut CPL by 80%
Jobs, jobs, jobs!
Let's get into it...
The State of Healthcare Marketing
We surveyed 200 healthcare marketing leaders, directors, VPs, and CMOs across providers, payers, DSOs, and urgent care, to get an honest picture of where the industry actually stands on measurement, attribution, and ROI. The findings are striking.
49% of marketing leaders say they can consistently improve ROI at the appointment level. BUT only 1% can connect more than half their spend to real patient outcomes.
82% cite compliance and legal constraints as their biggest measurement barrier. Yet only 23% have built the cross-functional collaboration to do anything about it.
64% say Google Ads is their #1 channel. But when awareness channels are in the mix, Google is closing conversions that DSP initiated, and getting all the credit.
The confidence is real. The infrastructure hasn't caught up yet.
If you want to know where your team stands, and what the leading edge looks like, this one's worth your time.
A virtual roundtable series held quarterly for dental leaders navigating patient growth, marketing performance, and compliance.
Upcoming Dates:
📅 Wednesday, April 1 @ 2:00PM ET / 11:00AM PT
Each roundtable is designed to bring together peers facing similar challenges to share what's working, compare strategies, and talk through the realities of driving growth in today's environment. If you're in marketing, operations, and compliance in the dental space, this one's for you!
State privacy laws are evolving quickly, and for healthcare organizations, consent is both a legal and measurement challenge.
Many teams feel stuck between tightening compliance controls and preserving the visibility they need to operate.
In this live conversation, Scott Dumas, Corporate Director of Digital Marketing at McLaren Health, and the Freshpaint team share how they're enforcing consent without defaulting to blanket geo-blocking, losing internal visibility, or incurring the months-long implementation headache.
Manual audience syncs have always had the same problem: by the time your data gets where it needs to go, it's already a little stale.
Audiences Autosync fixes that.
Now, the moment a user enters or exits a segment, your destinations update automatically. No manual triggers. No missed targeting windows. Just always-fresh audiences working in the background so your campaigns don't have to wait on your data.
Here's what that means in practice:
Audiences stay current without any manual effort
Targeting reflects real behavior, in real time
Campaigns perform better because the data powering them is actually up to date
Already using Freshpaint Audiences? Autosync is live for you now. Reach out to your Account Manager to get it set up.
Fresh Content: OrthoCarolina Cut CPL by 80%
Blair Primis came to Freshpaint with a compliance problem. He left with a growth engine.
As Chief Growth Officer at OrthoCarolina with 35+ locations across the Carolinas, Blair knew that running a multi-channel demand strategy without compliant tracking was a ticking clock. So he fixed it. And once the privacy foundation was in place, something unexpected happened: cost per lead dropped 80%.
But the real story isn't the CPL number. It's what full-funnel visibility unlocked after. Blair got smarter budget allocation, operational improvements from booking data, and a geographic expansion strategy now driven by patient demand rather than gut instinct.
Worth a read if you've ever had to justify a channel that's hard to measure.
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