The Freshpaint team is in Jackson Hole this week for a company offsite. When you’re in Jackson Hole for work, you still have to squeeze in some ski time here and there. So you get scenes like this often.
And as I recently discovered, I do some of my best work from the gondola. Maybe it’s the pressure to do as much as you can before the gondola reaches the top of the mountain, but it seems to work. I need to replicate the gondola pressure when I’m back in the office next week.
Am I writing this week’s newsletter from the gondola? Well, as the saying goes, a marketer never reveals their secrets.
Regardless of where I am, or what I’m doing, while writing this, I’ve still got a packed newsletter for y’all. We’re covering Google Maps, a bunch of interesting upcoming events, one healthcare system’s journey to HIPAA-compliant Google Analytics, and like everyone else, touching on the Change Healthcare cyberattack.
Let’s get to it…
Product Update
Where would we be without Google Maps? I don’t know about you, but I’d be completely lost. It’s one of the most used apps on my phone.
BUT, it’s not HIPAA-compliant when embedded into healthcare websites. In typical Google fashion, it collects a lot of data when it’s embedded into any website. On a healthcare website, it’s possible for embedded Google Maps to sweep up Protected Health Information (PHI).
So Freshpaint is doing what we do best by solving this problem.
Freshpaint offers a HIPAA-compliant, zoomable, pannable embedded map hosted in our BAA-supported platform. If that’s not enough, if you’re using Freshpaint maps, you can offer location search to your users. That will allow users to find your locations based on their inputs.
If you’re interested in using Freshpaint maps to improve your visitor experience, just reply to this email and let me know.
Virtual: 5 Episodes Introducing Freshpaint's Healthcare Marketing Privacy Webinar Series! Dive into 5 episodes packed with tips and tricks to stay HIPAA compliant while turbocharging your marketing efforts! Check out the episode topics below:
Mar. 21: Getting A Handle On Third Party Web Trackers
Mar. 28: Creating A Safe By Default Approach For Your Marketing Stack
Apr. 4: Making Ads & Analytics HIPAA-Compliant
Apr. 11: Making Embedded Video & Maps HIPAA-Compliant
May 2: Making Event Management Easier For Healthcare Marketers
We're getting away from the cold weather and heading to Orlando! Get ready to paint the town with us at HIMSS24 and Freshpaint LIVE on March 12 from 7p - 9p! Join us and our pals at MoreVisibility for a night of insights, innovation, and chef's kiss dining at Knife & Spoon in The Ritz-Carlton Orlando. Trust us, you won't want to miss out on this one MICHELIN star experience, led by the legendary Chef John Tesar! And don't forget to swing by booth #1000 to say hi and learn more about Freshpaint.
Today’s healthcare marketers understand the importance of putting privacy first. In doing so, they are focusing on first-party data collection, which unlocks new tactics at every step of the patient journey, all while complying with HIPAA guidelines. Join us to explore the critical role of first-party data in maintaining HIPAA compliance, controlling data sources, and preventing unauthorized sharing with third parties like Google or Meta.
With the increasing number of state and federal level privacy regulations, healthcare marketers are feeling like this moment is blocking them from doing great marketing. But savvy marketers are using this moment as a catalyst to rethink their strategies and drive positive change. Click the play button and learn how these trailblazers are redefining high-performance marketing in 2024.
Watch this insightful conversation between Ray Mina, Head of Marketing at Freshpaint, and Andrew Miller, Co-Founder of Workshop Digital, as they explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Check out the rest of our on-demand webinars and in-person events on the new Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Baptist Health’s Lauren Anderson is a marketer. But more than that, she’s a new mom. When she returned from maternity leave last year, her boss told her, “We have to get off of Google Analytics now.”
Rather than panic, Lauren took a breath and evaluated all of her options. She quickly realized removing Google Analytics from Baptist’s marketing stack wasn’t an option. Too much time had gone into standing it up. Rebuilding their analytics from the ground up, and learning a new platform was going to take too much time and money.
So rather than replacing Google Analytics, Lauren and Baptist decided to make it HIPAA compliant by using Freshpaint.
The Change Healthcare cyberattack is everywhere right now. It’s truly a mess. And as expected, class action lawsuits are already being organized.
Axios published an article about the lawsuits. It’s worth the quick read, but here’s a telling quote from a law firm organizing one lawsuit, “This is something that shouldn't have happened, especially with a company that's so big and so profitable. They should really be spending the requisite money to ensure they have reasonable security.”
That quote shows that law firms are watching for any healthcare organization that is not actively controlling and securing its data. This matters for marketers because we deal with consumer data every day. If we’re not actively controlling and securing our marketing data, we could quickly land in hot water.
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
“By using Freshpaint we get to replace the native pixels from Google and Meta to fully govern what data gets shared with those platforms.” - WebMD Ignite's Andy Waldrop
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