Hey there,

I stepped outside for a phone call yesterday afternoon and it triggered my iPhone’s high temperature warning—gotta love California heat waves... 

Let’s hope you’re in a cool, comfortable space right now, because you won’t want any interruptions for this week’s Freshpaint 5.

We’ve got a beta integration for Google Campaign Manager 360, a new content hub to help you demystify healthcare privacy regulations, and insights into a Swedish lawsuit that we think foreshadows what’s to come here in the U.S. 

Kick back with a cold beverage and enjoy!

Product Update

Google Campaign 360 is the go-to ad buying and measurement tool for advanced healthcare marketers and their agencies looking to scale full-funnel digital advertising. Soon, you’ll be able to connect Campaign Manager 360 to Freshpaint so you can optimize your ad campaigns in a privacy-first way.

Here’s a rundown of the components of Campaign Manager 360:

• DV 360 is Google's demand-side platform (DSP) aimed at helping healthcare marketers create more awareness for their organization
• Search 360 is Google’s more robust search advertising solution that enables keyword-level bidding and provides one platform to manage search campaigns—even outside of Google
• Floodlight tags are the event management system for all of the Google Campaign Manager 360 use cases

This Freshpaint feature is currently in a closed beta. If you’re interested in participating, just reply to this email or reach out to your account manager.

Upcoming Events 

Freshpaint LIVE in Boston

Red Sox vs. Yankees ⚾️ 

Date & Time: Fri, Jul 26 @ 6:30 PM

Location: Fenway Park

Get ready to immerse yourself in the legendary rivalry between the Red Sox and the Yankees at Fenway! Cheer on your favorite team and meet Marketing leaders at other healthcare organizations IRL and learn best practices for creating high performing campaigns in a world driven by privacy. Sign up for more info. 

Event Replay

Using Maps to Lift Conversion Rates and Protect Patient Privacy

Embedded maps are a must if you want to improve access to care, elevate user experiences, and boost conversion rates. However, the technology behind those maps can raise questions about privacy. Watch and learn the importance of maps in the patient experience and how to deliver it without compromising privacy.

Healthcare Marketing Privacy Series

Get on-demand access to this five-episode series on unlocking the marketing tools and tactics you need to grow your organization while maintaining HIPAA compliance. Here’s a rundown of what you’ll learn:

• How to get a handle on third-party web trackers
• How to minimize risk with a safe-by-default approach to data sharing
• How to leverage ads and analytics in a HIPAA-compliant way
• How to embed videos and maps without compromising privacy
• An easier way to implement and manage events

Check out the rest of our on-demand webinars and in-person events on the Freshpaint events page. Let's hang out online or in-person soon! 

Freshpaint's Compliant Corner

The past two years have been a whirlwind of lawsuits, court rulings, and new guidance for healthcare organizations. We know it’s hard to keep your finger on the pulse 24/7. That’s why we created the Freshpaint Privacy Hub: your one-stop shop to stay up-to-date with the ever-evolving world of healthcare privacy.

This is where you can go to escape the clickbait and get down to what matters. Bookmark this page for the latest updates, insights, and resources to keep your organization up to speed.

Industry News

In a rare turn of events, this week’s news coverage isn’t related to U.S. healthcare. But it might be soon. 

A few days ago, the Swedish data protection authority (IMY) dealt a $1.4M fine to an online bank for using Meta pixel on its website and mobile app—a violation of Sweden’s General Data Protection Regulation (GDPR). According to the IMY, the bank wrongly transferred the personal data of up to a million users to Meta over the course of two years.

This case foreshadows what we expect to see more of here in the U.S. Many state-level data privacy laws, such as the California Consumer Protection Act (CCPA), mirror Sweden’s GDPR. 

The consensus is clear: Consumer privacy laws are getting more stringent, and the fines and penalties when violated are real. 

Of course, privacy doesn’t have to come at the cost of performance. If you want to mitigate your risk of getting in hot water with regulators and achieve your marketing goals, Freshpaint’s Healthcare Privacy Platform can help.

Want to learn more? Book some time with one of our experts.

That's all, folks, see you next week! 

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