We made it. The final Freshpaint 5 of the year. I’ve got family coming into town next week, which means I'm taking a real break from work, including the last two Thursdays of the year. Translation: this is it until January. Insert your preferred "see you next year" joke here.
Before we wrap things up, I just want to say thanks. Whether you read every week or this is your first time reading, I genuinely appreciate it. Writing this newsletter is one of the highlights of my week, and the fact that most of you tolerate the rambling intro and let me have a little fun makes it even better.
Anyway, let's get on with the last newsletter of the year. Here's what I've got for you this week:
🚨New Integration Alert🚨
Come to Miami!
Making CTV Measurable
Misleading Data
Giving Patients More Control
New Year, New Job?
Let's go...
Product Update: 🚨New Integration Alert🚨
Our integration with MNTN is officially live! That means you can now run MNTN campaigns and see real conversion reporting, all while putting privacy first and keeping your compliance team happy.
Here’s what this integration unlocks:
Real attribution: bookings, sign-ups, checkouts, and more reported directly in MNTN
Privacy-first measurement: all matching happens inside Freshpaint
No PHI exposure: data never leaves your environment
A practical way to treat CTV like a performance channel, not just an awareness play
If you’ve been curious about CTV but hesitant because of compliance or measurement gaps, this is the missing piece.
Click here or reach out to your Freshpaint team to learn more. We’re happy to walk through how it works and help you get started.
Upcoming Conference
We’re hosting something different in January and you should be there.
House Call MIAMI is invite-only and intentionally small. It’s where you’ll trade playbooks with leaders from OrthoCarolina, Teladoc Health, and EssilorLuxottica on how they’re measuring what works, proving value, and building marketing that actually drives growth. You’ll also get a sneak peek at what’s next from Freshpaint and trust us, you’ll want to hear about it first. Reserve your spot today.
When: January 14 - 16, 2026 Where: 1 Hotel South Beach Cost: For qualified attendees, Freshpaint covers travel, hotel, and the full event experience.
Healthcare marketers are being asked to do more with less. This webinar explores how industry leaders are navigating shrinking budgets, rising expectations, and rapid change. Alan Shoebridge of Providence and Suzanne Hendery of Renown Health share candid, practical strategies for leading teams, proving ROI, and unlocking new efficiencies without sacrificing impact. Watch to learn how to turn constraints into creativity and walk away with actionable tactics you can use right now.
For many health plans, compliance can feel like a brake on innovation. MVP Health Care’s experience proves it can be an accelerator instead. This session shares how Freshpaint’s privacy-forward infrastructure empowered MVP to make faster, better-informed MarTech decisions—shortening vendor approval cycles, improving campaign performance, and driving measurable business outcomes.
Fresh Content: Making CTV Measurable
Most healthcare paid media strategies are really just intent strategies. Heavy on Google Search, light everywhere else. It feels safe, measurable, and defensible. But it’s also expensive, crowded, and capped. When you can only measure the last click, budgets keep flowing to the same channels, even when they stop driving real growth.
Our newest article breaks down why privacy constraints pushed healthcare into that corner, and how privacy-first measurement changes the math.
By safely using first-party data and de-identified signals, healthcare marketers can finally make channels like Connected TV measurable, compliant, and performance-driven.
In short: privacy doesn’t limit growth. It unlocks it.
If there's only one thing you pay attention to in this newsletter, it should be this:
"If it feels hard to get more out of your budget, the issue usually isn’t strategy or effort. It’s the signal guiding your decisions."
That comes from a recent LinkedIn post from our CMO, Ray Mina:
Read Ray’s full post for a sharp reminder of how misleading “good” data can be. Then head to the comments and tell us: what’s the hardest signal to let go of on your team?
Fresh News: Giving Patients More Control
Sen. Ron Wyden is pressing major EHR vendors to give patients more visibility and control over who can access their health data. In a letter to companies like Athenahealth, Oracle Health, and Meditech, Wyden pointed to new Epic features that show patients which organizations can see their records and let them opt out of data sharing.
The takeaway for healthcare marketers: Even though this directive isn't about marketing platforms, it's clear that privacy controls, consent, and transparency are becoming table stakes for any tool or team that touches patient data.
