The Freshpaint team has spent the week in Jackson Hole for our winter off-site, and our Slack channel has been dominated by one thing...moose sightings. Naturally, this led me to keep repeating the opening line from the classic children’s book If You Give a Moose a Muffin:
"If you give a moose a muffin, he'll want some jam to go with it."
Unfortunately, I didn’t get a chance to test this theory, so I’ll move on...
Beyond spotting moose and hitting the slopes, this week has been all about planning, strategy, and big-picture thinking. I can’t reveal too much just yet, but I will say this: we’ve got big plans to help healthcare teams unlock even more data-driven marketing tactics and strategies.
It’s going to be an exciting year to be a Freshpaint customer (and an even better one to be part of the team).
Anyway, here’s what’s new this week:
A small UX fix with a big impact
Upcoming events
A recap on recent webinars
How St. Elizabeth Healthcare is transforming marketing
Trump's Executive Order on healthcare pricing transparency
Let's get into it...
Product Update
A small UX fix with a big impact.
If you’ve ever run an Event Verification request that timed out, you probably saw a vague “something went wrong” message that disappeared too quickly to be useful. That’s now fixed.
Now, when a request times out (often due to large data sets, wide time windows, or complex search queries) you’ll see a clear, persistent error message with guidance on how to adjust your request for faster results.
The result? Less frustration, easier troubleshooting, and a smoother experience for teams working with a lot of data.
Join us at the iconic Sphere for an unforgettable evening during HIMSS 2025! Experience the V-U2 Immersive Concert Film, where U2’s performances come to life through state-of-the-art visuals and sound. Network with fellow healthcare marketing leaders while enjoying appetizers, beverages, and an experience like no other. RSVP now.
Sphere Las Vegas: U2 Experience Immersive Concert Film
Join us for an unforgettable evening at Knife Italian Steak, where Michelin-starred Chef John Tesar is redefining Texas dining with bold flavors, Italian influences, and a stunning atmosphere. Connect with fellow healthcare marketers over incredible food, great conversation, and a community that’s shaping the future of healthcare marketing. Sign up now!
Dinner at Knife Italian Steak *Dinner & Beverages Included
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
Join marketing and healthcare strategy leaders as they explore the results of an insightful survey on payer marketing, shedding light on how payers are allocating budgets, implementing funnel strategies and tackling privacy challenges to drive growth and compliance in an evolving landscape. Watch the webinar here.
Freshpaint's Compliant Corner
Full-funnel marketing isn’t just for e-commerce anymore.
St. Elizabeth Healthcare is proving that a connected, data-driven approach to marketing can work really well in healthcare.
For years, healthcare marketers have struggled with fragmented data and privacy challenges, making full-funnel strategies feel out of reach. But by leveraging the right tools, St. Elizabeth built a seamless measurement strategy that bridges the gap between marketing efforts and patient outcomes while staying HIPAA-compliant.
The takeaway?
Healthcare organizations that connect their marketing and patient data can unlock better insights, optimize campaigns, and prove ROI without compromising privacy.
The latest executive order from former President Trump aims to increase healthcare price transparency, requiring hospitals and insurers to disclose actual service costs. The goal? Empower patients with clear pricing information to encourage competition and informed decision-making.
This shift could have big implications for healthcare marketers. With pricing now more visible, marketing strategies will need to emphasize value, quality of care, and differentiation beyond cost alone. Expect an increased focus on educational content, competitive positioning, and data-driven marketing adjustments as organizations navigate this new landscape.
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