Confession time: I’ve spent an embarrassing amount of this week trying to decide between the four routes my maps app suggested for a road trip my wife, my 4-year-old daughter, and I are taking this weekend.
At the same time, I’ve been pretending this will be a calm family getaway and not a moving debate about snacks, bathroom detours, and whether or not "Don't Stop Believin'" deserves to be played more than once.
Anyway, the reason I’m oversharing is that this week’s product announcement is, in fact, about Journeys.
Not mine, thankfully. Yours — or more specifically, your patients’. The real paths they take across channels before they convert.
Also in this issue:
A content pick on compliant and effective healthcare advertising
A quick reminder to join the Freshpaint Community
Some fresh jobs from the industry
But first, a reminder.
Fresh Reminder: Join Your Crew Today
Quick nudge in case last week's announcement got buried underneath the epic news about our Epic integration.
The Freshpaint Community is officially open, and if you’ve been wanting a place to swap notes with other healthcare marketers without the usual LinkedIn noise, this is it.
We built it for the real stuff: comparing what’s actually working, talking through privacy and platform chaos with people who get it, and asking the kinds of questions that are hard to ask in public.
And for this first wave, there’s a little extra incentive to jump in early. If you join before May 22, you’ll be part of the Founding Member class — the group that helps shape the tone, the conversations, and what this community becomes from day one.
Want to throw your name in the hat for a $100 Amazon gift card too?
Create your account
Head to the Introductions & Networking channel
Say hello and introduce yourself
Share your biggest goal or challenge right now
If you do all four, you’ll be entered to win. We’ll announce the winner in the Freshpaint 5 on May 28.
Your reporting tells you how individual channels performed (or didn't) — but they often fail to explain how those channels work together across the patient journey.
And that's exactly why we built Journeys into Freshpaint Insights — so you and your team can visualize the paths your patients take across channels before they convert.
With Journeys, you can:
Discover the most common paths patients take before conversion events happen
Spot which channels create demand and which ones capture it
Make smarter decisions around sequencing, messaging, and budgeting
If you're already a customer, you can try Journeys in Freshpaint under Insights → Journeys.
If you're still evaluating Freshpaint, you can learn more about Insights here or schedule a call with us today.
Fresh Events: Where We're Heading Next
We're excited to share that Pri Shumate will keynote House Call Boston.
Pri was our keynote in Miami, and her session on The Trust Echo was one of the most talked about parts of the event. In Boston, she’ll build on that conversation with a sharper focus on what healthcare marketers need right now: how to stretch fixed budgets further, prove what is working, and drive stronger performance without losing sight of trust.
You’ll hear practical ideas on:
how trust, word of mouth, and digital experience shape demand and conversion
how stronger measurement can help teams make better investment decisions
where to focus if you want more from the traffic you already have
We will also be sharing a few new ideas in Boston for teams focused on improving the path from click to conversion, so this is a good one to see in person. Freshpaint covers travel, hotel, meals, and the full event experience for qualified attendees, so there is no registration fee. If this sounds like your kind of room, request your invite now.
House Call Boston
Boston Harbor Hotel 📍70 Rowes Wharf, Boston, MA 02110
If your team is still treating healthcare advertising like it’s either effective or compliant — pick one — our latest post is worth a read. It breaks down how to run HIPAA-compliant healthcare advertising without giving up performance.
More specifically, this post walks through what actually matters in healthcare marketing today:
Understanding what data you’re collecting
Identifying where it flows
Reducing common leak points
Routing outbound data through a compliance layer
And, most importantly, keeping ROI measurement in place
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