Hello? Yes, I'd like to report a crime. Everyone's favorite NFL team on Lake Erie (sorry, Cleveland and Detroit), the Buffalo Bills, stole my best joke.
Ever since ChatGPT made AI a household name, I've been making the joke that AI actually stands for Allen Iverson. He's behind all of it. So when someone says, "Just have AI do it," what they really mean is: Allen Iverson will take it from here. Yes, it's a terrible joke. But it was my terrible joke.
Until yesterday.
The Bills released their schedule announcement video with that same exact joke. I don't know how they stole it from me, but it's clearly the heist of the century.
If anyone happens to know Josh Allen, or has a friend in the Bills organization, I'd love an intro. I've got a very professional, mildly passive-aggressive email to send.
Freshpaint is rolling out a brand-new integration with Podscribe, giving you the ability to measure podcast performance and optimize your audio campaigns like never before.
Why this matters:
Extends Freshpaint's reach into audio attribution
Helps you make smarter campaign decisions with podcast performance data
Includes white-glove setup support so your team can move fast
Who benefits?
Growth teams running podcast or audio ad campaigns
Marketers looking to tie audio engagement to overall performance
Teams that prefer hands-on onboarding for new tools
Need help getting started? Email support@freshpaint.io or connect with your CS rep for early access and setup help.
Docs go live next week. Stay tuned!
Freshpaint Academy
Freshpaint just launched a brand new academy!
Our academy will teach you the fundamentals of using Freshpaint to power compliant, effective marketing. Learn how Freshpaint can fit into your tech stack, how it protects sensitive data, and how to get the most value from your marketing tools -- safely and strategically.
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you — check out where we are headed next below.
State laws are heating up, legal risks are rising, and healthcare marketers are in the crosshairs. Join our special guests: legal experts Jen Pike and Jennifer Everett for a candid virtual chat on what’s changing and what to do about it. Sign up to join our Healthcare Marketing Community and submit your anonymous questions in advance. The Jens will tackle them live!
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this webinar, marketing leaders from Amsive, Freshpaint, and Priority Health unpack the real-world challenges, and opportunities, of navigating digital marketing in a rapidly changing healthcare privacy landscape. From how privacy regulations are reshaping healthcare marketing to building new internal alliances, this session is packed with hard-won lessons and clear steps to take control of your data strategy without sacrificing performance.
Freshpaint's Compliant Corner
Cookies. Pixels. Wiretapping laws. Class actions. If those words make your eye twitch, you're not alone.
In our recent webinar with healthcare privacy attorney Elliot Golding, we unpacked why tracking technologies are suddenly at the center of a legal firestorm. More importantly, we explored why that matters for every healthcare organization, from payers to providers.
Here’s the short version:
HIPAA isn’t the only concern. State privacy laws and obscure federal statutes like wiretapping laws are now being used in lawsuits over marketing pixels.
Plaintiff attorneys are getting creative...and aggressive. Elliot called it “extortion,” and not in a cute metaphorical way.
Consent banners won’t save you unless they're correctly implemented and match what's actually happening under the hood.
You don't have to choose between compliance and performance. But you do need to rethink your tech stack, limit what you share, and know which tools won't sign a BAA.
If you've ever wondered how to stay compliant and keep your marketing engine running, this is your playbook.
We’re all embracing AI. (Not Allen Iverson, the other kind.)
But it's worth thinking through how you use AI, especially if you're uploading anything sensitive. It’s easy to drop a spreadsheet into a tool like ChatGPT because you need help organizing it. But if that file includes any PHI and you don’t have a BAA in place, you're opening the door to a HIPAA violation.
That’s exactly what this new report from Netskope (covered in the HIPAA Journal) gets into.
They looked at how healthcare workers are using AI tools and cloud accounts, and found a lot of risky behavior. Things like:
Uploading patient data to consumer-grade AI tools
Syncing sensitive files to personal cloud storage
Using unvetted apps to speed up documentation
Most of it comes from good intentions and bad workflows, but the risks are real. The takeaway: healthcare orgs need clear guidance and guardrails if they’re going to use AI safely.
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