I almost let one of the year's most important holidays slip by unnoticed. Almost. Thankfully, Freshpaint's Sr. Content Production Manager, Ronnie, reminded me that today is National Solitaire Day!
Naturally, I'll be celebrating the only way that makes sense: spending the rest of my workday chasing that glorious cascade of victory cards. (Just don't tell my boss. If anyone asks, I'm "deep in strategic planning." That sounds legit… right?)
Before I go any further into today's newsletter, our healthcare marketing virtual monthly meetupis happening in, like, 15 minutes. It's going to be a good one. Healthcare attorneys Jen Pike and Jennifer Everett from Alston & Bird will be joining us to answer your questions on compliance and regulations.
Learn how Priority Health solved privacy compliance
Covered California screwed up big time
Let's dive in...
Med Device Experts Needed!
We're on a mission to better understand how medical device marketers actually do their jobs. Because let's be honest: if our product and messaging don't reflect the real world, we're not doing our job right.
If you're in the med device space, or know someone who is, we'd love to chat. We're looking to learn more about how you think about things like direct-to-patient marketing, compliance, and where the biggest gaps are today.
Super informal. 30 minutes. We’ll send you a thank-you gift card.
Reply to this email to let me know if you're interested (or feel free to forward it to someone who might be)!
Upcoming Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you — check out where we are headed next below.
State laws are heating up, legal risks are rising, and healthcare marketers are in the crosshairs. Join our special guests: legal experts Jen Pike and Jennifer Everett for a candid virtual chat on what’s changing and what to do about it. Sign up to join our Healthcare Marketing Community and submit your anonymous questions in advance. The Jens will tackle them live!
Freshpaint LIVE New England Karaoke at NESHCo Conference 📅 Wednesday, May 28, 2025 ⏰ 9:00 PM 📍 TAP Sports Bar at MGM Springfield
Freshpaint LIVE Las Vegas 3-Course Dinner at AHIP 2025 📅 Tuesday, June 17, 2025 ⏰ 7:30 PM 📍 Casa Playa at Wynn Las Vegas
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Freshpaint's Compliant Corner
We recently partnered with Amsive to tell the story of Priority Health's privacy journey. It went a little like this...
After the 2022 OCR guidance rendered most ad tracking tools noncompliant, Priority Health abruptly disabled all third-party pixels, leaving its marketing team blind to campaign performance.
The solution? A strategic partnership with Freshpaint to implement a privacy-first marketing that restored analytics without compromising patient privacy.
Key takeaways:
HIPAA didn’t kill performance. It just changed the rules. Privacy CDPs like Freshpaint help marketers rebuild compliant measurement systems.
Cross-functional alignment is essential. Success required navigating finance, legal, compliance, and procurement with data-backed business cases.
The result: Priority Health is now building a new performance benchmark while protecting PHI across its digital campaigns.
The Markup just revealed that California's state-run health insurance marketplace, Covered California, was sending visitors' personal health information to LinkedIn.
Yep, LinkedIn.
The breach happened through LinkedIn's Insight Tag, which was embedded on Covered California’s site. The tag passed sensitive info like users' IP addresses, estimated household income, and the fact that they were shopping for health insurance, to LinkedIn.
This information was being shared as part of LinkedIn’s “conversion tracking” and ad retargeting systems.
While Covered California says the tracking was "unintentional," the real story here is how easy it is for this kind of thing to happen, and how hard it is to detect.
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