Don't get me wrong -- I love the sun, warm weather, and a cold drink. But the idea of just sitting on a beach for hours? Not exactly my dream vacation. Still, my whole family voted beach this year, so I'm taking the classic “disagree and commit” approach and rolling with it.
But I need your help: I can absolutely survive a beach week if I've got a good book in hand. So, Freshpaint 5 fans -- what should I read? Business, fiction, memoir...I'm open to anything with a great story.
While I'm waiting for your recs, here's what you can read about right now:
Smarter destination filters
Dinner on us in NYC
A 27.5% reduction in ad costs for one company
Zuck takes the stand
Let's dive in...
Product Update: Smarter Destination Filters
This week, we're highlighting one of those under-the-radar updates that quietly makes the product better.
We've updated our destination filters. So now, when you go to add a destination from a specific category page, like Audiences or Analytics, the catalog will automatically filter to show only destinations in that category. Before, it showed every possible destination, which could get a little overwhelming (especially in Audiences).
It's a small tweak, but it makes adding destinations faster, clearer, and a lot more intuitive.
While you're in there...
If you notice a destination you’re interested in trying out, reach out to your Account Manager. It might be a good time to explore new features—or even launch a brand new platform.
Join us and our friends at Kameleoon for a special STACKS webinar designed for healthcare marketers. In this session, Freshpaint and Kameleoon will share how leading healthcare teams are using secure data and real-time testing to improve care access, reduce friction, and boost patient satisfaction—without compromising privacy.. Save your spot.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Freshpaint LIVE Las Vegas Dinner at AHIP 2025 📅 Tuesday, June 17, 2025 ⏰ 7:30 PM 📍 Casa Playa at Wynn Las Vegas Join us for a lively evening of conversation, connection, and coastal Mexican cuisine at Casa Playa, just steps away from AHIP 2025. We’re bringing together healthcare leaders from across the country to unwind, share ideas, and build community over family-style dishes and bold cocktails. Save your seat.
Join us in the heart of New York City for an unforgettable evening with the healthcare marketing community. Chef Rasika will lead an exclusive 3-course tasting menu, personally introducing each dish and sharing the story behind it. It's a one-of-a-kind culinary experience paired with great conversation, inspiring peers, and the vibrant energy of NYC. Save your seat.
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: 27.5% Lower Ad Costs
A fast-growing urgent care provider was spending millions on digital ads. But because of privacy laws like HIPAA, they were optimizing based on web clicks and form fills, instead of attended appointments. This was inflating their cost-per-acquisition and clouding ROI.
With Freshpaint, they flipped the script.
Using Ad Performance, the provider began optimizing campaigns using real appointment data, not just clicks, while staying fully HIPAA compliant. The results spoke for themselves:
27.5% cost reduction in one region using a tROAS strategy
20%+ savings across multiple states
Up to $450K in annual savings on a $3M ad budget
This team didn’t just cut costs...they changed the narrative. Marketing went from being seen as a cost center to a growth engine, with defensible ROI backed by real patient outcomes.
A federal judge has ruled that Meta CEO Mark Zuckerberg must sit for a deposition in a lawsuit over the company's Pixel tool and its alleged collection of sensitive health data from patient portals and appointment pages.
The judge said Zuckerberg likely has “unique first-hand knowledge” of key privacy decisions, rejecting Meta’s argument that other execs could testify instead.
Why this matters: This case is part of a growing wave of legal scrutiny around tracking tech in healthcare. It's proof that legal risk should be top of mind for anyone using Meta's ad platform, especially when health data is involved.
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