Here’s a fact that takes up too much space in my brain…so now it's going to take up too much space in yours: the high five was invented in 1977 by two baseball players on the LA Dodgers.
1977! That’s not even that long ago. The high five feels so essential to modern celebration that I genuinely can't comprehend what people did before it. You nail the game-winning shot in a basketball game, and then...what? Make eye contact and solemnly nod? Sing the National Anthem? Bow?? It's baffling.
Anyway, I bring this up because today is National High Five Day. So go high five your friends, coworkers, family, your kid's teacher...anyone who deserves a little celebration.
A question before I move on with the rest of this newsletter: Are you going to HMPS25 in Orlando?
If so, we're hosting candid, off-the-record conversations with healthcare marketers. No sales pitch, no prep needed. Just a chance to reflect, recharge, and talk honestly about what it’s actually like doing this work.
Want in? Just reply to this email and let me know.
On to the rest of the newsletter, here’s what I've got for you:
Freshpaint now supports view-through conversions on Reddit
Chicago, Orlando, and more.
Healthcare marketing's digital transformation
Blue Shield of California's Google Ads data breach
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Product Update
Freshpaint now supports sending Reddit Ads events without a click ID to enable view-through conversion (VTC) attribution.
Reddit’s VTC logic doesn’t rely on a click ID. Instead, it uses a combination of IP address, user agent, screen width, and screen height to match conversions.
Freshpaint now detects when all four of these fields are present and can forward the event payload to Reddit Ads (as long as you and your legal team approve).
This enhancement allows customers to capture view-through conversions in addition to standard click-throughs. It’s especially useful for healthcare marketers who are focused on full-funnel visibility.
Join us for at Toro by Chef Richard Sandoval for a unique opportunity to engage with industry peers and explore innovative approaches to patient engagement and data privacy. Sign up here!
Join us for a private dinner at Trevi’s Terrazza at Omni Orlando, where good food and genuine conversation bring the healthcare marketing community together. This intimate gathering offers the chance to connect with industry peers, exchange ideas, and build relationships in a relaxed, open setting. Enjoy a thoughtfully crafted meal, engage in meaningful discussions, and be part of a night that’s as rewarding as it is memorable. Save your seat now.
Join us for a unique virtual experience designed exclusively for urgent care marketing leaders. This interactive event blends marketing strategy with hands-on lockpicking to help you crack the code to accelerated patient growth. Sign up now!
On-Demand Webinar In this on-demand webinar, we’ll show you how to enhance ROI by linking appointment data to your campaigns, supercharge your Google Ads performance with accurate data for better bidding, and gain end-to-end insights into the patient journey. You'll also get a chance to explore how to optimize your marketing budgets with privacy-compliant ROI insights to help secure growth.
Join marketing and healthcare strategy leaders as they explore the results of an insightful survey on payer marketing, shedding light on how payers are allocating budgets, implementing funnel strategies and tackling privacy challenges to drive growth and compliance in an evolving landscape. Watch the webinar here.
Freshpaint's Compliant Corner
Healthcare marketing is in the middle of a major transformation. Traditional channels like billboards and TV are losing impact and budget. But going digital isn’t as easy as flipping a switch.
HIPAA, fragmented data systems, and outdated infrastructure have made full-funnel tracking a real challenge.
According to our latest eBook, From Billboards to Clicks, 70% of marketers aren't confident using their data to optimize campaigns. Why? Because the tools they've relied on aren't built for privacy.
More teams are ditching legacy tracking in favor of privacy-first platforms that actually unlock data without violating compliance rules. That shift isn't just smart marketing, it’s survival.
File this one under "Should've gone privacy-first sooner."
Blue Shield of California recently reported a data breach impacting more than 63,000 individuals after marketing pixels shared personal information with Google Ads. The leaked data included names, IP addresses, and some serious PII like member name, insurance plan, and claim information. Yikes.
This is yet another reminder of how easily web trackers can create compliance risks when not configured properly. Freshpaint customers can avoid this type of exposure by using tools built with HIPAA in mind from the start.
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