Grammar lesson for you this week: when you add a prefix or suffix to a word, and it creates a word with a new meaning, that’s called a “derivational morpheme.” For example, add “de” to “identify,” and it becomes “de-identify” – a new word! Gotta thank my 12th grade English teacher, Mr. Brush, for driving that concept into my head.
What does that have to do with this week’s Freshpaint 5? I don’t want to spoil the fun, so keep reading, and you’ll find out…
Product Update
Just because the holidays are coming up doesn’t mean we’ve slowed down the product updates. We have two new ones for you this week:
First up: last week, Freshpaint announcedWeb Tracker Monitoring. It’s the next stepon our journey to give healthcare marketers a single source of truth for high-performance, HIPAA-compliant marketing.
This week, we’ve already shipped an update to it: Notes! Now users can add notes about each tracker to Freshpaint. That way, you can capture operational details, thoughts, questions, and more about each web tracker on your website. Look out for more updates that make Freshpaint the source of truth for all your web tracker audits.
For our second product update, we just released a new integration with Impact.com. The integration is still in beta, but is perfect for healthcare organizations looking to power their affiliate or referral partnership efforts.
Partner Webinar: January 18, 2024 @ 10 AM PT / 1 PM ET
Futurety and Freshpaint will explain the state of healthcare marketing and what it means to be a privacy-first healthcare marketer. We’ll cover what tools are “privacy ignorant” – meaning they use web trackers to collect PHI without any consideration for HIPAA compliance.
The one and only Agile Brand podcast, chatted with our Head of Marketing, Ray Mina, about how healthcare orgs can build a HIPAA-compliant marketing stack.
Watch and learn insights and strategies on mastering healthcare marketing in today's digital landscape and how you can effectively execute your mission without compromising patient privacy.
Freshpaint's Compliant Corner
It’s the ultimate compliment to a company when its name turns into a verb. “Just Google it,” or, “I'll Uber to the airport.” We’re just waiting for the day when Freshpaint becomes a verb…
MarTech.Health just dropped a new company-name-as-a-verb that’s probably an insult (derivational morpheme alert): “de-Google.” As in, “After the HHS guidance, healthcare companies have had to de-Google their websites.”
We love it. The whole article from MarTech.Health focuses on the risks of Google’s (and other companies’) web trackers, and also provides a solution for healthcare marketers to Freshpaint (we’re gonna make that catch on) their web trackers.
Class action lawsuits. They’re all the rage these days. Everyone is filing them against healthcare companies using third-party web trackers. Case in point: we came across the ad below on Instagram, prompting users of Teladoc Health to contact the attorneys at “Consumer Rights Protection,” which is run by a class action law firm.
That law firm is filing the lawsuit due to Teladoc's use of third-party web trackers. This should serve as another reminder to get your third-party trackers in order.
That’s all for this week!
Loving our newsletter? Connect with our team and learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines.You can book a meeting with our team here.
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