You're familiar with the saying, "imitation is the sincerest form of flattery," right?
Well, I suppose Freshpaint should be flattered because Google Chrome just released a new security update to their web browser called "Safe by Default."
Sounds awfully familiar. Where have I heard that before?
I'm just kidding. In reality, we welcome more companies putting consumer privacy first.
Anyway, enough with Google. Let's get into today's newsletter. Here's what we've got for you:
We're unlocking CAC for healthcare organizations. Could yours be next?
More Freshpaint LIVE events!
Our newest eBook that will help you survive CPL spikes caused by healthcare privacy
PwC’s 2024 Healthcare Consumer Insights Survey
Let's get into it...
Product Update
For healthcare marketers, customer acquisition cost (CAC) is the holy grail. Unfortunately, it's nearly impossible to calculate because of disconnected systems (Ad Platform, Call Tracking, EHR, CRM) that limit your visibility.
But what if you could unlock CAC?
Imagine the possibilities:
Demonstrate real impact to leadership, showcasing how marketing is a profit center rather than a cost center.
Optimize campaigns by tracking whether appointments actually happened and the revenue they generated, ensuring your ad spend is maximized.
Accurately measure the ROI of your ad spend and seamlessly connect ad campaign data to patient records for a complete view of your marketing performance.
Gain an edge when it’s time to request more budget, backed by data-driven results.
Today, we're announcing that Freshpaint is partnering with a select group of customers to unlock CAC through a new approach. We’re already receiving data from some customers and creating dashboards to bring these insights to life. This isn’t just an idea—it’s happening now.
Want to be part of it?Join our waitlist today—space is limited and we’ve already seen strong interest! Don’t miss your chance to be among the first to benefit from this opportunity.
Requirements:
You have disconnected systems (Ad Platform, Call Tracking, EHR, CRM) that limit your visibility.
You lack end-to-end insight into the healthcare marketing funnel making it difficult to measure and optimize CAC.
You are on the Freshpaint Enterprise plan or higher.
Freshpaint is Headed to Austin for HCIC
Freshpaint LIVE is headed back to Austin next month for HCIC!
Join Freshpaint at HCIC in Austin for two exclusive opportunities to connect with healthcare marketers. On Monday, Nov. 11 at 7:30 PM, kick off the conference with a casual mixer at the JW Marriott Lobby Bar, where you can grab a drink and chat about industry trends in a relaxed setting. Then, on Tuesday, Nov. 12 at 7:00 PM, escape the conference hustle for an upscale dinner at Dean’s Steakhouse. Enjoy premium steaks and meaningful conversations with peers—no sales talk, just genuine connections and insights on the latest in healthcare marketing.
Partner shout out? Check! Freshpaint is excited to promote Scaling Up 2024, a digital event hosted by our trusted partner, Cardinal Digital. Designed for healthcare marketers, this event offers insights into the latest strategies for driving patient acquisition and achieving measurable results. If you’re looking to enhance your marketing impact and drive growth, Scaling Up 2024 is the perfect opportunity to gain valuable knowledge and take your strategies to the next level. Sign up here for your free ticket! Use code: Freshpaint24
What happens when healthcare privacy and marketing collide? Well, your metrics can go awry. Things can get messy.
More than one healthcare organization has told us that their marketing metrics, like Cost-Per-Lead (CPL), spiked by 70% or more when they stopped sharing data with ad platforms. Allergy Partners, for example, tried to go this route, and their CPL spiked to $300.
That's just not sustainable for anyone. Allergy Partners' VP of Marketing explains, "No specialty clinic can sustain itself at $300 per lead. And that’s just the cost per lead—we haven’t even talked about the actual patient acquisition cost. It's safe to assume it’s even more expensive when it comes down to the final acquisition."
So what are you supposed to do?
Good news, we've got the answers for you in our newest eBook.
PwC’s 2024 Healthcare Consumer Insights Survey is out!
Affordability remains a major issue, with 28% of consumers skipping or delaying care due to costs. Younger generations, especially Gen Z and Millennials, are more likely to postpone care and embrace healthcare technology, including AI-driven tools.
But, there's good news here...trust in doctors remains strong, though younger consumers increasingly turn to digital resources first. That just means it's more important than ever for marketing and patient experience to be a top priority.
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