Hey varun,

I just realized today is the Summer Solstice, AKA the “official” start of summer, even though I’ve been blasting my AC for the past month. The summer solstice also marks the longest day of the year, so I was tempted to write the longest newsletter introduction of the year just to be funny. But for the sake of your sanity, I decided against that.

Besides, there’s cooler stuff for you to check out besides my ramblings. Like early access to our HIPAA-compliant form product. Plus, we’ve got a lot of juicy news to cover, with pressure on healthcare marketers mounting from four sides.

We’ll keep it quick so you can enjoy those few extra minutes of sunshine.

PRODUCT UPDATE

Last week we got an incredible response to our offer to test our experimental analytics tool that gives you zip code-level reporting. That offer still stands, but we've got another one…

HIPAA-compliant forms.

Want a sneak peek at our form product that helps healthcare providers collect data while protecting PHI? Just reply to this email!

P.S. It’s not too late to test our new analytics tool we teased last week. Drop us a note and we’d be happy to get you set up.

🗓 Upcoming Events 🗓

Using Maps in a HIPAA-Compliant Way to Lift Conversion Rates on Your Website
Live Webinar 

July 9 @ 10:00 AM PT / 1:00 PM ET

Embedding maps on a healthcare website is a key component of an amazing consumer experience. In fact, some healthcare marketers have seen booked appointment conversion rates increase by 60% when utilizing maps to help consumers find care. However, the technology behind third-party mapping tools can get you into a head-on collision with regulators. That’s where HIPAA-compliant maps come in.

Join Freshpaint's VP of Marketing Ray Mina, Indiana University Health's Executive Director of Digital Marketing & Experience Jeremy Rogers, and Fortalice's Partner Bridget O'Connor to discuss the importance of maps in the patient experience and how to deliver it in a privacy-first way. Sign up now.

Event Replay

Healthcare Marketing Privacy Series

Get on-demand access to this five-episode series on unlocking the marketing tools and tactics you need to grow your organization while maintaining HIPAA compliance. Here’s a rundown of what you’ll learn:

• How to get a handle on third-party web trackers
• How to minimize risk with a safe-by-default approach to data sharing
• How to leverage ads and analytics in a HIPAA-compliant way
• How to embed videos and maps without compromising privacy
• An easier way to implement and manage events

Balancing Compliance and Performance: Navigating Healthcare Marketing

Catch up with Ray Mina (Freshpaint’s VP of Marketing) and Jess Morales (Phase2’s Lead Digital Analyst) as they discuss how healthcare organizations can navigate HIPAA and OCR’s guidance while executing high-performance marketing campaigns securely and responsibly. Watch now.

Check out the rest of our on-demand webinars and in-person events on the Freshpaint events page. Let's hang out online or in-person soon! 

Freshpaint's Compliant Corner

The healthcare privacy puzzle seems to become more complex every week. Accordingly, HIPAA compliance is a big concern for marketers—and with that concern comes a lot of questions.

To keep you up to speed, we asked our legal and technology partners to help us provide answers to dozens of questions about data handling, advertising, content management, and more.

You’ll want to bookmark this one: Marketing in a HIPAA World: Commonly Asked Questions and Answers.

Industry News

We normally cover one news story at a time. But this week, we wanted to highlight how healthcare marketers are facing privacy-related pressure from four different angles:

1. Class action lawsuits: Aspen Dental got hit with a class-action lawsuit for sharing private data with third parties

2. FTC crackdowns: The FTC fined Cerebral $7 Million for deceiving users about its data sharing practices

3. HHS regulations: The Office for Civil Rights updated its guidance on the use of tracking technologies

4. State-level privacy laws: Washington’s My Health My Data Act introduced a new era in privacy compliance for health-related advertisers

You don’t have to read all of these articles to get the gist: Healthcare marketers need to update their strategies to stay compliant with the new privacy rulebook. 

Want to see how a privacy-first approach bridges the gap between high-performance marketing and protecting patient privacy? Book some time with our experts or read about our approach.

That's all, folks, see you next week! 

Loving our newsletter? Share it with your coworkers.

Learn how Freshpaint can help support your marketing efforts while upholding current regulations and guidelines. Book a meeting with our team here.