I've said this before, but I love bad spam emails. Case in point...I got one this week from “Sebastian” that read:
"I noticed your competitors appear to be converting the traffic you should be getting for ‘best painting in my area’ on Google. I can dive into why…and map out how to beat them if you’re interested."
Pretty clear Sebastian didn’t spend a second on our website. Best painting in my area?? Not only is that keyword completely irrelevant to what we do, but I guarantee none of our competitors rank for it either.
Props to him, though -- at least he’s not using AI. AI would've gotten closer than that.
Anyway, while I'm busy figuring out how to make us the #1 “best painting” company, here’s what I’ve got for you this week:
A new navigation update
Yacht Dinner in Chicago...I'm on a boat!
Cookie consent
The latest $5.2 million class action settlement
Let's dive in...
Product Update: Ctrl-K
You asked for faster navigation in our Healthcare Privacy Platform, and we delivered. You can now hit Ctrl-K (or ⌘-K on Mac) to open a sleek new command bar and instantly jump to any page across the platform.
Why it matters: With our updated navigation, this makes it way easier to find what you need. No more clicking around. Plus, it just looks slick.
Who benefits: Everyone. Whether you're in Freshpaint daily or still learning your way around, Ctrl-K is your new best friend.
Oh, and if this seems like a minor update...it's because something BIG is coming. Our team has been working heads down, building the future of healthcare marketing. And next week, we're pulling back the curtain.
You won't want to miss it.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
Lake Michigan Dinner Cruise Aboard the Chicago Elite
📅 Wednesday, September 17, 2025
⏰ 6:00 PM CT
📍 Departing Promptly at 6:30PM CT from Navy Pier
Chicago sets sail with a private yacht dinner on Lake Michigan. Connect with fellow marketers over skyline views, curated food, and genuine conversation. This is more than a meal, it’s an unforgettable night on the water with fellow healthcare marketers. RSVP now.
Wind down after the SHSMD sessions with drinks and networking at the Rathskeller Speakeasy. This hidden Dallas gem is the perfect spot to swap stories, share strategies, and connect with other healthcare marketing professionals. Bonus: You don’t need to be a SHSMD attendee to join us. Everyone is welcome! Sign me up!
Gather around the table at SER Steak + Spirits for a night of good food, great views, and even better company. Connect with SHSMD peers in healthcare marketing for meaningful conversations and fresh perspectives. Bonus: You don’t need to be a SHSMD attendee to join us. Everyone is welcome! Save your seat now.
On-Demand Webinar Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results. In this on-demand webinar, see how Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. You’ll learn how smarter, data-driven targeting can cut campaign costs, reach at-risk members across channels, and turn privacy into a performance advantage.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: Cookies (You Can't Eat)
A cookie banner won't save you.
Healthcare marketers often assume a consent management platform (CMP) equals compliance, but that's a dangerous myth. Most CMPs record preferences but don’t actually stop data from leaking, leaving organizations exposed to overlapping state, federal, and FTC rules.
Our latest blog takes a hard look at why CMPs fall short under today's patchwork of privacy laws. From California's CPRA to Washington's MHMDA, to HIPAA, HBNR, and state wiretapping laws, marketers face overlapping obligations that stack penalties for even "accidental" data leaks. The blog breaks down the four biggest risk areas where CMPs fail:
Consent and Opt-Out Enforcement – trackers still fire despite opt-outs or GPC signals.
Unauthorized Health Data Sharing – CMPs don’t meet HIPAA/MHMDA consent standards.
Interception of User Communication – some session replay tools and pixels load before consent is even processed.
Deception & Breach Exposure – disclosures often don't match actual practices.
The takeaway? A CMP alone is just a neon "No Trespassing" sign over an open gate. Real compliance means blocking unauthorized trackers before they load, enforcing BAAs, stripping sensitive data at the data layer, and continuously auditing what actually leaves your site.
Mount Sinai Health System has agreed to pay $5.2 million to settle a class action lawsuit over its use of the Meta pixel, which allegedly shared patient information with Facebook.
This is the 24th enforcement action against healthcare organizations this year tied to marketing technologies -- a clear signal that regulators and plaintiffs’ attorneys are not slowing down.
And as we just covered in a webinar today, healthcare organizations are already feeling the squeeze from budget pressures. Adding multimillion-dollar settlements to the mix? That’s the kind of "line item" you could avoid just by building a strong privacy foundation before launching marketing campaigns.
