One of my favorite interview questions of all time is: What's something in your career you're proud of, but no one clapped for?
My coworker Ronnie asks it in every episode of People of Healthcare Marketing, and I love it. It highlights the behind-the-scenes work that often goes unnoticed -- the work that keeps everything moving but rarely gets a standing ovation.
So I want to hear from you: What’s your answer to that question?
Reply and let me know. I’ll feature a few favorites in upcoming editions of this newsletter so we can celebrate the quiet wins, and maybe inspire each other along the way.
Anyway, let's get into today's newsletter. Here's what I've got for you:
Maps gets a glow-up
Hang with us in LA, San Diego, and Chicago!
Take your marketing to another level with post-auth data
Big Tech partnering with Trump on healthcare
Let's dive in...
Product Update: Maps Gets a Glow-Up
Starting today (July 31), all customers will be automatically upgraded to the latest version of Freshpaint Maps. This change modernizes how maps look and feel. Think cleaner visuals, up-to-date street names, and improved accuracy -- all while ensuring HIPAA compliance.
Why we did it: Some users were seeing missing or outdated street labels due to deprecated AWS support. This update fixes that, giving you a more reliable mapping experience without changing how location services like geocoding or search suggestions work.
What’s staying the same: All your current pins, customizations, and location data are safe. No need to update anything on your end.
Who benefits:
Existing customers will automatically see the upgraded visuals on July 31.
New customers are already onboarded with the latest version.
📅 August 6-8, 2025 📍 Gaylord Rockies Resort & Convention Center
Freshpaint is heading to the Dykema 2025 DSO Conference! Come find us at booth 11A and let’s chat about how DSOs can track the full patient journey without the compliance headaches. We’re also hosting a small lunch on Thursday, August 7 on property at the Gaylord Rockies. It’s a chance to step away from the conference chaos and chat with other folks in the DSO space. Request a spot now!
Today’s privacy-first landscape is changing how urgent care marketers drive growth. Disconnected data and rising ad costs make it harder than ever to convert clicks into patients. We’ll show you how leading urgent care groups are solving these challenges—and how you can, too. Save your seat.
Upcoming Freshpaint LIVE Events
Join a growing community of healthcare marketers, digital leaders, and privacy champions who are rewriting the rules of patient engagement. At Freshpaint LIVE, you'll connect face-to-face with industry peers, learn from bold innovators, and explore how to deliver high-performance marketing without compromising patient privacy.
This is your front-row seat to real-world strategies, practical insights, and candid conversations that are shaping the future of healthcare marketing. We’re bringing the community to you. Check out where we are headed next below.
We’re capping off Day 2 at MedDev 2025 with good drinks, great views, and even better company. Swing by Dockside 1953 at the Bahia Resort for a laid-back night of networking with fellow MedTech marketers and innovators. Bonus: You don’t need to be a MedDev 2025 attendee to join us. Everyone is welcome! Save your seat now.
Experience the energy of a classic Dodgers vs. Padres matchup from a private suite, surrounded by panoramic views, ballpark bites, and some of the brightest minds in healthcare marketing. This exclusive evening is your chance to connect with industry peers, talk shop, and soak in the LA summer vibes all while enjoying America’s favorite pastime. Sign me up!
Lake Michigan Dinner Cruise Aboard the Chicago Elite
📅 Wednesday, September 17, 2025
⏰ 6:00 PM CT
📍 Departing Promptly at 6:30PM CT from Navy Pier
Chicago sets sail with a private yacht dinner on Lake Michigan. Connect with fellow marketers over skyline views, curated food, and genuine conversation. This is more than a meal, it’s an unforgettable night on the water with fellow healthcare marketers. RSVP now.
On-Demand Webinar Discover how Priority Health built a seamless, privacy-first data-to-performance pipeline that actually delivered results. In this on-demand webinar, see how Amsive and Freshpaint combined predictive modeling with compliant data strategies to drive real member retention, without compromising on privacy. You’ll learn how smarter, data-driven targeting can cut campaign costs, reach at-risk members across channels, and turn privacy into a performance advantage.
In this on-demand webinar, legal and marketing experts break down the latest regulations targeting pixels and cookies in healthcare marketing — and share actionable strategies to help payers stay compliant without compromising digital performance.
Fresh Content: Behind the Login
The most valuable marketing data in healthcare lives behind a login -- in patient portals, member dashboards, and authenticated experiences. That's where the real patient journey unfolds: appointment bookings, prescription refills, care plan actions.
But many healthcare marketers can't access that data because of privacy concerns.
Our latest blog post breaks down how Freshpaint makes post-auth tracking both compliant and strategic. It covers the safeguards we've built (BAAs, allowlisting, ID masking, and more), and explains how accessing post-auth data flips marketing from a cost center into a growth engine.
If you've ever hit a wall with legal or compliance when trying to measure real ROI, this one’s for you.
