Over the long weekend, I saw the new Garfield movie to experience some good ‘ol nostalgia. It’s pretty impressive for a 46-year-old comic to get made into a $50-million movie. And yet, the feedback was pretty brutal: a measly 37% on Rotten Tomatoes and a rough review in the New York Times.
I have nothing more to say about Garfield in this email. But speaking of feedback, we want yours—specifically on some new Freshpaint features.
But wait…there’s more! A replay of our Healthcare Marketing Privacy Series, the ultimate guide to IP address compliance, and new insights into cyberattack contingency plans.
Let’s dive in...
PRODUCT UPDATE
🚨 Calling all experimental marketers 🚨
We’re looking for feedback on 3 new developments:
We're seeking beta testers for our new privacy-compliant website translation solution. Compliance teams have been flagging Google Translate as the latest HIPAA concern. Since it uses the entire context of each page as well as the user’s IP address to run translations, this could raise a red flag.
We're also looking for beta testers for our new analytics reporting tool. It’s still the early days, but we plan to test this and build more healthcare-specific reporting in the near future.
Lastly, we’re curious whether connected TV is part of your marketing plan. As healthcare organizations add more layers to their full-funnel marketing strategy, we've seen growing interest in connected TV platforms like MNTN to drive brand awareness at the top of the funnel. We'd love to hear from you.
If any of these caught your interest, just reply to this email and let us know how you want to get involved!
🗓 Upcoming Events 🗓
Freshpaint LIVE is Coming to the East Coast this Summer!
Join us for an unforgettable experience as Freshpaint brings its LIVE Roadshow to New York and Boston this summer! Rub shoulders with industry leaders, immerse yourself in innovative strategies for healthcare marketing, and discover how to craft high-performance campaigns in a privacy-centric world. Whether you're in the Big Apple or Beantown, this is an opportunity you won't want to miss.Sign up now for more information!
Join us at Dentistry’s Main Event—the 13th annual ADSO Summit—as we speak with experts in the field about HIPAA Compliance in Martech. Register now — don’t forget to pack your skis and snowboard!
Get on-demand access to this five-episode series on unlocking the marketing tools and tactics you need to grow your organization while maintaining HIPAA compliance. Here’s a rundown of what you’ll learn:
How to get a handle on third-party web trackers
How to minimize risk with a safe-by-default approach to data sharing
How to leverage ads and analytics in a HIPAA-compliant way
How to embed videos and maps without compromising privacy
Catch up with Ray Mina (Freshpaint’s VP of Marketing) and Jess Morales (Phase2’s Lead Digital Analyst) as they discuss how healthcare organizations can navigate HIPAA and OCR’s guidance while executing high-performance marketing campaigns securely and responsibly. Watch now.
Check out the rest of our on-demand webinars and in-person events on the Freshpaint events page. Let's hang out online or in-person soon!
Freshpaint's Compliant Corner
Earlier, we mentioned how Google Translate uses visitors’ IP addresses, which when combined with health information, can get healthcare organizations in hot water with the HHS. But how exactly are IP addresses related to patient privacy? And more importantly, how can you make those web trackers HIPAA-compliant?
⚠️ Why IP addresses are risky for HIPAA compliance when connected to health information
🔎 How to audit your website for trackers that collect IP addresses and health information
Industry News
Despite half of healthcare organizations experiencing cyberattacks, more than a third of those organizations don’t have a contingency plan in place, according to a new report.
However, it’s not just malicious hackers that are responsible for cyberattacks. “Human error results in nearly the same amount of data breaches as targeted, malicious attacks against data security,” the report said. Get the full scoop over at Healthcare Dive.
